Marketers, product managers, and UX designers use heatmaps to...
Determine why a landing page is not converting
Understand what version of a page performs better
Prove if a website redesign is working
Pair web analytics data with Hotjar insight to see how people actually interact with a page
Taskworld improved conversion by 40% with a 5-minute fix
Hotjar was our first choice for heat mapping because of what we had heard in the market and also because it offers great value for the price.
Epiphany increased mobile conversion rate by 63%
I felt that we needed to prove the value of Conversion Rate Optimisation... and this [heatmap] was the final thing that proved there was a problem we needed to solve.
Bannersnack noticed a 12% increase in the usage of their tool
Hotjar has become an important part of our conversion optimization process, helping us understand our customer better and, ultimately, sell more.
Inbound.org used Hotjar to grow from 80k to over 150k members
After looking at a lot of recordings, heatmaps... we got a good idea of what our users wanted and moved from around 80K members to now over 150k.
Trampoline Plezier quickly increased conversions by 11%
Using Hotjar's Heatmap's we revealed a simple mistake we were making, by being able to quickly see how many readers got to the end of our content.
Wyldsson increased online sales by over 30% using Hotjar
We wouldn't have been able to identify the problem and fix it so quickly without Hotjar.
See it in action
Shows you where visitors are clicking or tapping on a page.
Tracks where desktop visitors move their mouse.
Shows how far visitors scroll down a page.
More than just heatmaps...
Heatmaps are one of 4 tools inside Hotjar that reveal what traditional analytics data doesn't tell you. See what visitors actually do on your website and where they get confused or stuck, and get their in-the-moment feedback to improve the experience.
When you create a Hotjar account, all 4 tools are immediately available to you.