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BEHAVIOR ANALYTICS SOFTWARE

Go beyond traditional analytics
& understand the real behavior Created with Sketch. of your website users

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Hotjar is the leading and most popular platform on the market, used on over 500,000 websites in 180+ countries
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Marketers, product managers, and UX designers use heatmaps to...

people

  • Determine why a landing page is not converting

  • Understand what version of a page performs better

  • Prove if a website redesign is working

  • Pair web analytics data with Hotjar insight to see how people actually interact with a page

Success stories

  • Taskworld improved conversion by 40% with a 5-minute fix

    Hotjar was our first choice for heat mapping because of what we had heard in the market and also because it offers great value for the price.

    Shiv Sharma, Head of Content
    people-shiv

  • Epiphany increased mobile conversion rate by 63%

    I felt that we needed to prove the value of Conversion Rate Optimisation... and this [heatmap] was the final thing that proved there was a problem we needed to solve.

    Gintare Gervyte, Senior UX & CRO Analyst
    people-gintare

  • Bannersnack noticed a 12% increase in the usage of their tool

    Hotjar has become an important part of our conversion optimization process, helping us understand our customer better and, ultimately, sell more.

    Gery Meleg, Head of Design
    people-gery

  • Inbound.org used Hotjar to grow from 80k to over 150k members

    After looking at a lot of recordings, heatmaps... we got a good idea of what our users wanted and moved from around 80K members to now over 150k.

    Sam Mallikarjunan, Principal Marketing Strategist
    people-sam

  • Trampoline Plezier quickly increased conversions by 11%

    Using Hotjar's Heatmap's we revealed a simple mistake we were making, by being able to quickly see how many readers got to the end of our content.

    Hans van Leersum, CEO
    people-hans

  • Wyldsson increased online sales by over 30% using Hotjar

    We wouldn't have been able to identify the problem and fix it so quickly without Hotjar.

    Dave McGeady, CEO
    people-dave

See it in action

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Click map

Shows you where visitors are clicking or tapping on a page.

an example of a move map
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Move map

Tracks where desktop visitors move their mouse.

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Scroll map

Shows how far visitors scroll down a page.

More than just heatmaps...

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Heatmaps are one of 4 tools inside Hotjar that reveal what traditional analytics data doesn't tell you. See what visitors actually do on your website and where they get confused or stuck, and get their in-the-moment feedback to improve the experience.

When you create a Hotjar account, all 4 tools are immediately available to you.  

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