Understand how users behave on your site, what they need, and how they feel, fast.
No credit card required
31,618 companies signed up last month
GDPR- & CCPA-ready
The slow, manual days of collating data and feedback are over.
Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.
Trusted by 900,000 websites in 180+ countries
No credit card required
31,618 companies signed up last month
GDPR- & CCPA-ready
How it works
Understand how users really experience your site.
Heatmaps
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
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Recordings
See what your users see
Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.
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Incoming Feedback
Discover how users feel
A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.
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Surveys
Hear from your users
Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.
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Learn how we keep end-user privacy at the heart of everything we do.
GDPR commitment
CCPA commitment
PCI compliance
Our approach to privacy
Get started with Hotjar
It only takes a few minutes to get started with Hotjar. Understand your users—start free, today.
No credit card required
31,618 companies signed up last month
GDPR- & CCPA-ready
Hey product managers
See how people are experiencing your product, figure out the changes they need most, and get buy-in for your ideas. Fast.
Hi product designers
Design products that resonate, with Hotjar’s help. Figure out what works, what doesn’t, and why.
Hello researchers
Map the user journey to spot patterns and trends. Develop a deeper understanding of your users with Hotjar.
We play well with others
Save time and effort. Integrate Hotjar with dozens of tools.
Hear from your peers
Discovering pain points
Learn how Invision's digital product team uses Hotjar to improve the customer experience.
"Hotjar is a critical tool for us to understand our users and identify any pain points where they might be getting stuck."
Hear from your peers
Getting buy-in
Learn how the UK's no.1 job portal uses Hotjar to optimize the user experience.
"We like to make people happy at Reed.co.uk and Hotjar's Incoming Feedback shows us how well we are doing."
Hear from your peers
Boosting conversions
Learn how HubSpot Academy used Hotjar Surveys to boost signups by 10%.
"If you can't figure out why users are bouncing, Hotjar Surveys is a really direct way to ask them."
Hear from your peers
Reducing assumptions
Learn how the landing page gurus use Hotjar to optimise their landing pages.
"I used to have a bunch of different tools I had to pay for, with Hotjar you get everything in one bundle."
Hotjar Guides
The complete guide to heatmaps
Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, what they look at or ignore.
The beginner’s guide to behavior analytics
Behavior analytics is the key to understanding your customers, and how they really experience and interact with your website or app.
What are product experience insights?
The complete guide to product experience (PX) insights for every product team.
Get started with Hotjar
It only takes a few minutes to get started with Hotjar. Understand your users, start free, today.
