Is your organization type not listed? Drop us a comment below and we'll add it to the list!
🏆Pro tip: having run thousands of split tests and user research projects I have found that the key is to alternate questions often. You want your team to be reading a wide variety answers of questions to truly empathize with your users – to nail the big wins!
If you could change just one thing in [name], what would it be?
What other content would you like to see us offer?
How would you rate this article on a scale of 0 - 10? (NPS Question)
If you could change anything on this page, what would you have us do?
What is the main reason why you're unsubscribing? (please be blunt and direct)
What were the main 3 things that persuaded you to join our list today?
If you did not subscribe to [name] today, what was it that stopped you?
What convinced you to pay for this service?
Other great questions:
What’s the one thing we are missing in [name]?
What would persuade you to visit us more often?
How likely are you to recommend us to a friend or colleague?
What’s missing on this page?
What topics would you like to see us write about next?
How useful was this article?
What could we do to make this page more useful?
Is there anything on this site that doesn't work the way you expected it to?
What's one thing we can add that would make [name] indispensable for you?
If you could not longer use [name], what’s the one thing you would miss the most?
So there you go! We hope you have fun building out your polls and surveys and we cannot wait to hear which questions you use. Once you've asked some questions, it's time to make sense out of the answers; here's how to analyze open-ended questions in Google Sheets/Excel.
Have your own questions to share? We would love to hear them! Comment below and let us know what you would add which questions are your favourites.
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Founder / CEO at Hotjar - David is an entrepreneur and consultant that has generated hundreds of millions of dollars for small to large businesses over the last 12 years. He has run hundreds of tests for his clients… across 19 languages, 12 currencies and 13 industries. In one of his most recent projects he generated $16 Million in life time value for an e-Commerce SaaS.