The exact customer-driven methodology Drift used to grow from 0 to 70k customers in 4 years

October 11, 2018 by David Peralta
Every company in the world will tell you they are customer-driven. They’ll even have framed posters on the wall about it. But after spending 20 years in my career building and leading SaaS companies, I’ve learned that none of that means anything unless you actually make the structural decisions to ensure it.

How we measure and improve our users’ experience year-round (part 2)

October 3, 2018 by David Peralta
In part 1, we introduced the six methods we use at Hotjar to stay as close to our customers as possible and improve their user experience year-round. These are the methods that have helped us go from being an unknown startup with zero revenue to one that earns over €15 million in Annual Recurring Revenue.

How we measure and improve our users’ experience year-round (part 1)

September 26, 2018 by David Peralta
When we first launched Hotjar, success was anything but guaranteed. We were completely unknown, didn’t have a cent of outside funding, and were facing some well-known competitors. Four years later, we’ve gone from €0 to €15 million in Annual Recurring Revenue and Hotjar has been installed on over 670,000 sites. 

What is NPS and how does it help grow your e-commerce business?

September 19, 2018 by Fio Dossetto
If your job is growing an e-commerce business, you know that you’re not going to go far without happy customers.

How our team uses ongoing feedback to design and build a customer-centric product

September 13, 2018 by Fio Dossetto
See the ‘copy to clipboard’ button below?  It helps thousands of new users a month copy the Hotjar code snippet and get started with our product.

How to set up an e-commerce post-purchase survey in 7 steps

September 6, 2018 by David Peralta
Implementing a survey right after your customers make a purchase is an easy, non-intrusive way to help you boost your e-commerce sales. You get to learn directly from your customers how to improve the buying experience and overcome potential objections. In fact, it’s so valuable and simple to create that we recommend all our e-commerce customers create this survey before any other. That’s why we’ve put together this quick guide: to help you create a simple, post-purchase survey in just a few minutes.

How to calculate your Net Promoter Score®

August 29, 2018 by Fio Dossetto
Your Net Promoter® Score (NPS) is calculated by subtracting the percentage of your detractors from the percentage of your promoters.

5 business-critical questions to ask customers when your product isn’t selling

August 22, 2018 by Louis Grenier
What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? I spoke with two business leaders who saw this happen: Brian Dean (founder of Backlinko) and Sarah Doody (author of UX Notebook). They bounced back by reaching out to the only people who could help them figure out what to do: their existing customers.

How to analyze open-ended questions in 5 steps [template included]

August 15, 2018 by Louis Grenier
Open-ended questions are great for getting authentic feedback because they give people a chance to describe what they’re experiencing in their own voice. Analyzing such questions yourself is an excellent opportunity to empathize with your audience, gather essential insights, and make the right decisions. But you may be wondering...

The 3-column retrospective template we use to run remote retros in under 1 hour

August 9, 2018 by Fio Dossetto
Retrospectives are one of our favorite Agile practices. We find incredible value in the act of coming together to reflect on work we delivered, share feedback to “determine what succeeded and what could be improved,” and agree on what high-priority action items to tackle next.

3 lessons from Bill Macaitis on building a customer-centric culture

August 3, 2018 by Fio Dossetto
At Hotjar we don’t want to be just another company who claims they are ‘customer-centric’ without putting in any of the (hard) work required.

How to succeed with customer-centric marketing in 4 key lessons

July 18, 2018 by Louis Grenier
What is customer-centric marketing? According to Bill Macaitis, a marketing leader who served Salesforce, Zendesk, and Slack, customer-centric marketing is about putting the interests of your customers first, using a blend of intuition, common sense, and solid data about customer behavior.

Recordings now support scrollable divs, SVG, CSS hover effects and insertRule()

June 28, 2018 by David Darmanin
We have a big update to Hotjar Recordings for you today! Hotjar now replays your visitors’ experiences more accurately – while always respecting their privacy ;)

New Emoticons 😀 for Incoming Feedback

June 20, 2018 by Andrew Michael
We’re excited to announce that we’ve added new emoticon styles to Incoming Feedback making it easier to match a style to your site design and audience.

3 reasons why customers leave Hotjar (and how we found out)

June 13, 2018 by Louis Grenier
On average, for every 100$ of Monthly Recurring Revenue (MRR) being newly generated on a given day, $32 is lost one year after (which means we’re left with $68 of MRR).

4 lessons Rand Fishkin learned from building a $45M software company

May 30, 2018 by Louis Grenier
Rand Fishkin found success by transforming his mother’s small business marketing firm into a $45M+ marketing software company. Over the course of 11 years, he helped to design and launch a multitude of software products and made his fair share of mistakes along the way. Lucky for you, Rand is an open book. Here are four lessons he learned building a $45M software company, based on a conversation we had with Rand Fishkin on Hotjar’s podcast 'The Humans Strike Back'.

1 year into NPS: the good, the bad, the ugly of getting our users’ feedback

May 16, 2018 by Louis Grenier
What changes can we make that will have the most positive impact on our users and customers? Why are some of them leaving and never coming back? These are two very important questions Hotjar needs to answer to continue to grow, and in order to answer them, we need user feedback.

GDPR compliance made simple

May 9, 2018 by Andrew Michael
By now, you are likely aware that on May 25, 2018, a new data privacy law introduced in Europe called the General Data Protection Regulation (GDPR) will come into force, impacting how businesses collect and process data.

Why we decided to trash our content strategy & gamble on a purpose-driven podcast

April 18, 2018 by Louis Grenier
In this post, I want to let you in on the entire process that went into developing ‘The Humans Strike Back’ by Hotjar; a podcast, a website, and a community about helping each other succeed as individuals, as employees, and as business owners by putting people first. It’s been a winding road, but hopefully, in seeing how this idea developed, you’ll gain insight into how to create your own purpose-driven marketing campaign that not only shines a spotlight on your company, but makes the world a better place for humans to live. Some of this may sound familiar, if you’ve signed up for our emails, but here I go into even greater depth and share the whole story of our journey to get back to being human.

The Humans Strike Back: why it’s time to put people first - in tech, in marketing, in everything

April 3, 2018 by Louis Grenier
I was hired by Hotjar last year to lead content, which I thought meant the blog, but it didn’t. Our CEO, David Darmanin, had a much wider scope in mind. It just took me a while to figure that out. Once I did, the idea to launch a podcast began to evolve (the evolution of which we’ll cover in our next post, because it’s an interesting story of trial, error and a picture of a light-saber wielding Rand Fishkin).

How 400+ beta readers helped us write our best content (PS: you can do the same)

December 20, 2017 by Fio Dossetto
For decades, software developers have been using beta testers to get feedback on products ahead of their official release. For centuries before them, novelists and literary writers used beta readers to get opinions on late drafts before preparing manuscripts for publication. At Hotjar, we are not new to using beta testers for our software, but we only recently decided to learn a lesson from literature and apply a beta reader approach to our content.  

We’re protecting you and your users with more secure recordings

December 12, 2017 by Marc von Brockdorff
We recently published a blog post about our commitment to privacy. As a Hotjar co-founder and Director of Engineering, I am following up with this technical explanation of the changes we made to our recordings so they are more secure and privacy-centric for you and your website visitors.

Hotjar’s approach to privacy

November 29, 2017 by David Darmanin
In 2005, after spending 5 years in Law school, I submitted my legal doctorate thesis entitled ‘Privacy and Electronic communications’. Little did I know that this experience would deeply impact the decisions my team and I took when building Hotjar (the business and the product) nine years later. Today we are proud to say that, since launching in 2014, we have taken important decisions that prove our commitment to Privacy, and we’ll continue to do so over the coming years.   

6 lessons learned as the co-founder of a €10M+ SaaS startup

October 25, 2017 by Marc von Brockdorff
I’m Marc von Brockdorff , co-founder and Director of Engineering at Hotjar. I have been building online products for the past 15 years and now spend most of my days planning the Hotjar product roadmap, interviewing candidates, and helping our product teams. We recently reached a big milestone :  €10,000,000 in Annual Recurring Revenue (ARR), just 30 months after launching publicly in April 2015. Here are some things I learned throughout the process.

Visitor Recordings improvement: CSS storage

October 16, 2017 by Nick Heim
Your website probably changes quite a few times throughout the year, and we want to make sure that Hotjar Visitor Recordings keep up with it. So we just released an important upgrade to our CSS storage: now all Visitor Recordings display the page exactly as it was when the original session occurred.

Death by 'best practices': why they can kill your business

October 11, 2017 by Louis Grenier
It was my first job in digital marketing and I wanted to make an impression as quickly as possible. I was working for a SaaS company in Dublin and one of my objectives was to increase the conversion rate from visitors to paid customers. I really had no clue where to start.

Hotjar’s Mobile App is coming soon [UPDATE]

October 5, 2017 by Hotjar team
Editor update: as of August 2018, the Hotjar mobile app has been discontinued. However, we’re happy to announce you can now use Hotjar on mobile browsers and we’re working hard to make that experience even better.  We will shortly publish an in-depth article to explain why the decision was made. Thank you for your interest!  We’re excited to announce that we’re just weeks away from officially releasing the Hotjar mobile app (beta)!  Today, we’re accepting requests for beta access, so that once the app is ready, registrants can begin testing it out. Access Hotjar from your mobile device

Tracking your NPS® over time just got easier

September 27, 2017 by Nick Heim
At Hotjar, we love using NPS® (Net Promoter Score) to track what users and customers think of our brand and product. So naturally, we’re excited to announce an improvement to the way NPS is tracked in Hotjar.  Reminder: here’s how you can set up an NPS Poll or Survey in Hotjar. A deeper understanding of your NPS over time

Announcing Incoming Feedback: Instant visual feedback for your website or app

August 22, 2017 by Nick Heim
Surprise, surprise! At Hotjar we love feedback, so much so that we built Polls, Surveys and Recruiters to help you collect and action it. And now, we’re excited to share Incoming Feedback with you: a new tool that lets people give you instant visual feedback about your website or app, so you can see exactly what they love and hate about it.

19 ways Hotjar's remote team stays focused and productive

August 4, 2017 by Fio Dossetto
There are days when the simple act of getting stuff done requires a lot of effort. We’ve all been there: a deadline is looming, there are too many distractions, burnout is approaching fast. Sometimes, even finding the self-discipline to start work can be... a lot of work.

Turning your career around: the real-life stories of 7 Hotjar team members

July 19, 2017 by Louis Grenier
Beeeeeep! Beeeeeep! That's the sound of your alarm going off. Beeeeeep! Beeeeeep! Oh come on, one more minute! I need to sleep a bit more... I really don't want to go to work...

How we're re-investing €4 Million in 2017 to make Hotjar even better

July 5, 2017 by David Darmanin
Hotjar was founded in 2014 with a bold vision to ‘Change the way digital experiences are built and improved by democratizing user analytics and feedback’. In less than three years, we went from running a 9-month beta program, to making Hotjar available to the public, to experiencing tremendous growth by finally reaching an Annual Recurring Revenue (ARR) of €8 Million as of June 2017.

Opening the gate: how we’re using open-access content for trust and growth

June 6, 2017 by Fio Dossetto
Sticking an opt-in gate in front of your content and counting how many people go through it has become the go-to solution to measure lead generation and marketing success. But is inundating people with pop-ups that promise mind-blowing content in exchange for their email address really the best way to go about building your brand/business?

Introducing the new Optimizely X integration

June 6, 2017 by Nick Heim
This week we have two updates for you: we just released our newest and much anticipated Optimizely X integration with Hotjar recordings. Let’s dive in!

The Hotjar story (part 2) – from beta to €1 million ARR in 6 months

May 29, 2017 by David Darmanin
Data from Chartmogul - March to September 2015 Last year we wrote about how Hotjar went from idea to 60,000 beta signups in 6 months. As we inched closer to the end of the 6-month Hotjar beta phase, we had no idea what would happen once we started asking for payment. 

3 awards, 9 talks, 18 startups: Hotjar’s XAwards round-up

May 18, 2017 by Fio Dossetto
Back in February, we launched the XAwards for early stage startups (2 to 5 members) to discover some of the world’s most innovative and exciting teams, and learn about the products and services they are building. We also wanted to give back to the startup community with three XAwards cash prizes: €20,000 for Best Overall Experience, €5,000 for Best Tech Achievement and €5,000 for Best Mobile App Experience.

New Segment integration

May 18, 2017 by Nick Heim
Today we want to let you know that Hotjar is now integrated with Segment. This has been one of our more highly requested integrations, so we’re excited to share this news with you.  ​

Introducing the new NPS timeline

April 5, 2017 by Nick Heim
Today we're excited to announce a new timeline feature for our NPS® polls, which helps you visualize your NPS performance over a 30-day window. 

Support for SPA is coming

December 21, 2016 by Nick Heim
To close out 2016, we’re crossing off some final items on our to-do list. Let’s get right into it.

How to go to market quickly and fail fast

October 29, 2016 by David Darmanin
If you’re building a startup or digital business (or want to), the worst thing you can ever do is fail slowly.

The passion fallacy (or, why you need more than 'passion' to be successful)

September 22, 2016 by David Darmanin
“Follow your passion!” At some point in your life, you’ve undoubtedly heard someone say that all you need to do to succeed is to “follow your passion.” While it’s true in some cases, it doesn't always (or often) translate into automatic success in the startup world. And, in many cases, following your passion can lead you straight into a failed business. So, what’s the solution?

Hanging out in the Mediterranean: how Hotjar does remote team meetups

August 11, 2016 by Brian Lenney
In June 2016 the Hotjar team flew in from all over the world to spend a week together on the gorgeous island of Malta (click here in case you’re wondering where it is). Hotjar Headquarters is in Malta so we figured - why not hold our bi-annual company meetup there?

What kind of product creator are you: facilitator, peddler, entertainer, or dealer?

August 4, 2016 by Hotjar
Building a SaaS product, app, or site? If you’re a Product Creator in any capacity, the way you build your product will dictate the level of success you'll achieve. Like me, you’ve seen products and apps come and go. Some disappear as quickly as they arrive, and some (like Facebook, YouTube, Snapchat, et al) have achieved incredible success. But, why is it that people get hooked on some products while others don't even make a ripple in the pond?

How to discover what your users want to read (so you can write it for them)

July 22, 2016 by Hotjar team
At Hotjar, we use Hotjar in everything we do. Whether it’s building, writing, scaling, designing, or hiring - Hotjar helps us make Hotjar better. We’re firm believers of practicing what we preach (and we 100% believe in our product) so using Hotjar to grow Hotjar is a must for our team. Now to the problem: most content marketers struggle with "creating more engaging content," as evidenced by this phenomenal study put together by The Content Marketing Institute: We’ve learned some really great tips over the past few years when it comes to producing content and here's the secret: you already have everything you need at your disposal to create great content .

Advanced Q&A webinar replay 6/18/16

June 13, 2016 by Brian Lenney
Wednesday June 08, 2016 In this webinar, our founder David Darmanin and others from the Hotjar team discussed things like: "I am keen to learn how to use Hotjar as a service for my clients, as well as cut through the overwhelming amount of data (often too much!) to create a prioritised action plan for optimisation." "How do I detect bot traffic?" "I want to learn about polls and surveys and what makes for an engaging conversation. Any tips?" How do make sense of heatmaps? What do I do with them?"

How to nudge for good (and not evil)

June 8, 2016 by Brian Lenney
Have you ever wondered what your users think of your website? Sure you have. But have you let your users inform (even dictate) your design process? If you're like a lot of website owners in the world, your answer might be: maybe. There’s a lot that goes into designing with your user in mind. If you want to truly understand them, you need to take their opinions and feedback into account. When you do you can lay out a path for them that’s clear and helpful - one that nudges them in the right direction. So in this post, we’ll be looking at how user feedback informs good design and empowers you to lay out your user’s journey in a way that makes it easy for them. But...a nudge?

9 lessons learned scaling Hotjar's tech architecture to handle 21,875,000 requests per hour

June 1, 2016 by Marc von Brockdorff
We’re extremely ambitious - our goal is to have Hotjar installed on 10 million sites. Having such a bold vision whilst taking a freemium approach presents huge technical challenges. How does an engineering team build a platform that can handle hundreds of millions of requests per day knowing that the majority of that traffic is coming from free users? Early on, we knew the key was to do things differently and focus on building a platform that can scale. So just how much data and traffic are we dealing with? As of writing this blog post, Hotjar has been installed on 151,036 sites. Over the past few days, we had an average of 525 million requests to our script per day. That’s 21,875,000 per hour. And 364,583 per minute. Our databases contain 37.25TB of data and grow by around 5GB per day. We write 1,500 requests to the database per second.

The Hotjar demo + Q&A webinar 5/24/16

May 26, 2016 by Brian Lenney
Wednesday May 24, 2016 In this webinar, the Hotjar team brought a bunch of our our users onto the webinar with us to ask questions. We did a demo of the product and talked about things like: "Can I keep my heatmaps when I make new ones, or do they get deleted?" "What can you do to prevent bot traffic being recorded?" "How do Polls work with other languages? Are they dead set in English ?"

The Hotjar advanced Q&A webinar 5-18-16

May 23, 2016 by Brian Lenney
Wednesday May 18, 2016 In this webinar, our founder David Darmanin and others from the Hotjar team brought a bunch of our our users onto the webinar with us to ask questions. We talked about things like: "Does Hotjar work with dropdown menus?" "What's next in the product roadmap?" "Can Hotjar be broken down by device resolution?" Watch the video:  

The Hotjar Q&A webinar May 10th, 2016

May 16, 2016 by Brian Lenney
Tuesday May 10, 2016 In this webinar, our founder David Darmanin and VP of Marketing Tara Robertson gave a general overview of Hotjar and discussed things like: "What's the best way to choose which recordings to watch? Out of 2,000 I'm not sure which ones are important and which ones are not?" "Funnels - What happens if you have a non linear funnel, so what if customers can enter mid way through the funnel, can this be differentiated in your funnels?" "Some clients seem to get worried about recording, in terms of privacy. Any tips on selling it to clients?" Watch the video:  

5 ways Hotjar recordings help you understand your users

May 12, 2016 by Hotjar
Websites, landing pages, SaaS tools. All of it. We want to facilitate a digital revolution to help designers, programmers, and marketers build user-centric platforms and tools. But this only works if you understand your users in the first place:

The Hotjar Q&A webinar May, 03 2016

May 4, 2016 by Brian Lenney
Tuesday May 03, 2016 In this webinar, our founder David Darmanin and others from the Hotjar team discussed things like: "How can I 'sell' Hotjar to my clients?" "Funnels - What happens if you have a non linear funnel, so what if customers can enter mid way through the funnel, can this be differentiated in your funnels?" "Some clients seem to get worried about recording, in terms of privacy. Any tips on selling it to clients?"   Watch the video:  

The Hotjar Q&A webinar April 26th, 2016

April 26, 2016 by Brian Lenney
Tuesday April 26, 2016 In this webinar, our founder David Darmanin and other members from the Hotjar team give a general overview of Hotjar and discussed things like: "What's the difference between Google Analytics and Hotjar?" "How can I optimize my checkout process to see where people are dropping off?" "Are there any great examples of organizations that have used Hotjar's capabilities with A/B testing?" Watch the video:   

A guide for startups: giving your users the customer support they deserve

March 23, 2016 by Marc von Brockdorff
At Hotjar, we firmly believe that the user always comes first. Online startups can no longer get away with offering a mediocre product or a sub-par customer experience. Users expect a great user experience and responsive, quick customer support and the companies that will succeed are those who can provide exactly that. As soon as customers get good support somewhere (regardless of the industry), anything less is sub-par. Chris Duell from

The questions we love to ask users (and you should, too!)

March 5, 2016 by David Darmanin
We are often asked what questions are the ‘right’ questions to ask your users in polls and surveys. Our answer: it varies. It really depends on the experience of the user and what you are trying to achieve... To get you started on the right track, we've put together a list of questions that we've found to be the most successful and engaging with visitors – organized by your business type:

How to grow and run a remote business - the Hotjar way

February 4, 2016 by Tara Robertson
When Hotjar was initially built the founders knew they wanted to grow and flourish the company in a remote environment. Rather than be held back, they wanted to allow the flexibility to find the best people in the world while also providing the opportunity for Hotjar employees to live wherever they wanted, spend time with their families and friends at their leisure, and control their own working schedules. This belief system quickly grew into what we all call 'The Hotjar Way' internally. We have been able to grow, manage, and maintain an awesome culture across the world. So we wanted to share with you how we did it!

The Hotjar story (part 1) – from idea to 60,000 beta signups in 6 months

January 12, 2016 by David Darmanin
I failed miserably in 2 startups before Hotjar. In both cases we built a product for months before we took it to market and started ‘selling’ it at scale. We thought that a well planned and complete user experience together with a top notch design were critical requirements before launch. We were completely wrong.

Mastering the art of prioritization: how Hotjar decides what to work on next

November 24, 2015 by Robyn-Dale Samuda
Building a killer app is not a simple feat and requires relentless focus on what’s important not only for driving business but making our users happy. Our focus is on what will help them achieve their goals and eradicate pain points - their success is ours. With limited number of resources at hand, how do we build a product that keeps our users happy without getting carried away with projects and features that add very little value? Making the right choice when deciding what to work on next is crucial. A bad decision now could have a huge impact on how quickly you are able to scale or pivot later on. At Hotjar we ask ourselves three simple questions when deciding what we want to focus on: 1. What's our vision? The Hotjar Roadmap Hotjar has a very clear vision - we want to change the way the web is built and improved by democratizing user analytics and feedback.

Case study: how poll questions can be optimized to get better responses

September 15, 2015 by Robyn-Dale Samuda
Delivering superb user experiences for your website’s audience is not simply about creating stellar designs that captivate and inspire awe. In reality, the best experiences go unnoticed because they make work so simple and intuitive that everything flows naturally. We certainly know, as business owners and marketers, that we may at times be disappointed by the absence of the audible “wow.” However, sometimes the wow factor comes from just offering something that works and provides for your end users’ needs. As a prerequisite to this accomplishment, David had to do some work to get feedback on what visitors needed in their visit to his client’s website, a website for wedding inspiration. He started this journey with the Hotjar Poll feature.

How we (Hotjar) communicate with our 17,385 users

March 11, 2015 by David Darmanin
With 17,385 users in Hotjar and only a small team to build and support the product, as well as run the company – we quickly realized we have to be smart and efficient in the way we communicate with our users. We're also obsessed about delivering great service. So how do we deliver top notch service with limited resources? Here is the setup we use: The Tools We use 6 key tools to manage communication with our users:

We analyzed the homepages of 20 awesome startups and here is what we learnt

August 7, 2014 by Marc von Brockdorff
Your startup's homepage or landing page may be the one most important page of your site. Think of it as an empty canvas which you, as a business owner or web designer, can use to engage your first-time visitors. Primarily, your homepage's job is to explain what your product or service is all about. But of course, it needs to do much more. It needs to provide your visitors with re-assurance that you are trustworthy, reliable and real. It needs to tell your visitor where to go next. It needs to provide enough information to keep your visitors from pressing the back button. And it needs to do all this in as little time as possible.

8 skills you need to become a UX design rockstar

August 7, 2014 by David Darmanin
If you are expecting this to be a list of tools, devices or platforms then be prepared to be disappointed! Being a rockstar at UX design means that you can deliver bankable and measurable results with your work... not eye-candy that impresses your friends and colleagues. So understandably, I chose to base this list on what I have learnt from seeing UX specialists at work on hundreds of projects, split tests and experiments. Mastering these 8 skills might not be a simple feat - but the returns of achieving this will be worth the while. Every competitive organisation will pay handsomely for a UX rockstar!

A 5-minute guide to cloud hosting for startups and web designers

August 1, 2014 by Erik Näslund
Cloud hosting is used by almost everyone today, ranging from the newest startup companies to some of the biggest players in the industry (Pinterest, Airbnb and Netflix all run on publicly available clouds). Before the advent of cloud hosting, you had to buy or rent your servers and manage them yourself. This is still a viable approach if you have very specific needs, but for most use cases the cloud works remarkably well...however not without a couple of caveats.

5 UX mistakes that will make your visitors click the 'back' button

July 29, 2014 by Jonathan Vella
The very basis of UX Design is effective qualitative user research which is for the most part not achieved by reading - it's achieved by asking the right questions. When it comes to UX mistakes, more often than not it's the habits and processes we ourselves dictate that lead to a bad user experience. Let's explore some of the mistakes which might be easy to overlook but can have big negative consequences for your website.

Solving the pricing challenge: how today's startups charge their customers

July 24, 2014 by Marc von Brockdorff
Throughout the past few years, I have had the pleasure of working with extremely talented individuals on a number of tech startups. I love the process of taking an idea and turning it into a product that users are actually happy to pay for - it's incredibly rewarding to see that happen. But there is one part of that process that I find extremely frustrating: choosing the right pricing structure for your startup.

Form design for dummies: 10 tips on designing forms that convert

July 14, 2014 by Jonathan Vella
Web forms have become an integral part of most websites and the internet in general. Their primary purpose is to help both users and businesses achieve their separate goals by establishing a relationship or initiating a conversation between the two. Registration forms are what allows people to become members of online communities or services. Think of Facebook - their 1 billion+ users all joined through a registration form; Checkout forms allow transactions to happen through the web. Subscribing to a paid service and people purchasing products are a couple of examples which happen through a checkout form; Data submission forms are how people share knowledge, post information and communicate online. Forums, blogs and social communities all rely on users posting these forms for their websites to grow. Even with their extensive importance online, it is surprisingly common to come across very poorly made forms - which is a shame. Here are some simple guidelines which are a good foundation for most types of forms.

8 Trello keyboard shortcuts you must learn today to plan & collaborate more efficiently

July 4, 2014 by Marc von Brockdorff
Fog Creek Software, the makers of Trello, recently announced that their incredibly simple collaboration tool recently hit over 4 million users. Considering Trello was released just under 3 years ago, one thing is clear: The majority of users love simple, intuitive tools that purposely limit the functionality of their tools to avoid unnecessary bloating and complexity. If you currently use Trello, there is one way you can quickly double your efficiency: shortcuts. Below, we're highlighting the top 8 shortcuts you should definitely learn today to plan your projects and collaborate more efficiently.