Adele Revella

Adele is the CEO of the Buyer Persona Institute and author of Buyer Personas (a Fortune Magazine top 5 business book).

Adele Revella

Recent Posts

Psychographics and personas: how to get to the truth about why people buy

March 20, 2019 by Adele Revella
What do you know about your customers? Do you know what actually makes them buy or why they choose you?
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