Brian Lenney

I'm a full-stack marketer & creative copywriter @ Hotjar. Besides being a part of the Hotjar team, I'm also a lover of leather bound books, an IPA snob, and a strong advocate of the infamous and glorious Oxford Comma.

Recent Posts

Hanging Out in the Mediterranean - How Hotjar Does Remote Team Meetups

August 11, 2016 by Brian Lenney
In June 2016 the Hotjar team flew in from all over the world to spend a week together on the gorgeous island of Malta (click here in case you’re wondering where it is). Hotjar Headquarters is in Malta so we figured - why not hold our bi-annual company meetup there? The weather is perfect, there’s a lot do, and when you see how breathtaking the island is you’ll understand why movie and TV show producers like to film there (e.g. movies/shows like Gladiator, Game of Thrones, Troy, 13 Hours, The Da Vinci Code, and much more were filmed in Malta). Hotjar has always been a 100% remote/distributed team. We live all over the world and the benefits of this, we believe, outweigh the challenges. Of course, the main challenge of being part of a fully distributed team is getting to know each other in person. Stuff like body language, nuances, and quirks that don't come across over a Google Hangout. Team bonding even from a workshop setting tends to not happen when you're fully remote and we can't really toss a ball around over the Internet to learn agile (more on that later). So twice a year we meet in person to achieve three things: To get to know each other (most of us haven’t met in person before) Have fun together (as Roald Dahl said, "A little nonsense now and then is relished by the wisest men.") Work together and share ideas/knowledge (much easier in person)

What Kind of Product Creator Are You - Facilitator, Peddler, Entertainer, or Dealer?

August 4, 2016 by Brian Lenney
Building a SaaS product, app, or site? If you’re a Product Creator in any capacity, the way you build your product will dictate the level of success you'll achieve. Like me, you’ve seen products and apps come and go. Some disappear as quickly as they arrive, and some (like Facebook, YouTube, Snapchat, et al) have achieved incredible success. But, why is it that people get hooked on some products while others don't even make a ripple in the pond?

How to Discover What Your Users Want to Read (So You Can Write It for Them)

July 22, 2016 by Brian Lenney
At Hotjar, we use Hotjar in everything we do. Whether it’s building, writing, scaling, designing, or hiring - Hotjar helps us make Hotjar better. We’re firm believers of practicing what we preach (and we 100% believe in our product) so using Hotjar to grow Hotjar is a must for our team. Now to the problem: most content marketers struggle with "creating more engaging content," as evidenced by this phenomenal study put together by The Content Marketing Institute: We’ve learned some really great tips over the past few years when it comes to producing content and here's the secret: you already have everything you need to create great content at your disposal.

Advanced Q&A Webinar Replay 6/18/16

June 13, 2016 by Brian Lenney
Wednesday June 08, 2016 In this webinar, our founder David Darmanin and others from the Hotjar team discussed things like: "I am keen to learn how to use Hotjar as a service for my clients, as well as cut through the overwhelming amount of data (often too much!) to create a prioritised action plan for optimisation." "How do I detect bot traffic?" "I want to learn about polls and surveys and what makes for an engaging conversation. Any tips?" How do make sense of heatmaps? What do I do with them?"

How to Nudge for Good (and Not Evil)

June 8, 2016 by Brian Lenney
Have you ever wondered what your users think of your website? Sure you have. But have you let your users inform (even dictate) your design process? If you're like a lot of website owners in the world, your answer might be: maybe. There’s a lot that goes into designing with your user in mind. If you want to truly understand them, you need to take their opinions and feedback into account. When you do you can lay out a path for them that’s clear and helpful - one that nudges them in the right direction. So in this post, we’ll be looking at how user feedback informs good design and empowers you to lay out your user’s journey in a way that makes it easy for them. But...a nudge?