Hotjar was founded in 2014 with a bold vision to ‘Change the way digital experiences are built and improved by democratizing user analytics and feedback’. In less than three years, we went from running a 9-month beta program, to making Hotjar available to the public, to experiencing tremendous growth by finally reaching an Annual Recurring Revenue (ARR) of €8 Million as of June 2017.Continue reading “How we're re-investing €4 Million in 2017 to make Hotjar even better” »
Data from Chartmogul - March to September 2015
Last year we wrote about how Hotjar went from idea to 60,000 beta signups in 6 months. As we inched closer to the end of the 6-month Hotjar beta phase, we had no idea what would happen once we started asking for payment.Continue reading “The Hotjar Story (Part 2) – From Beta to €1 Million ARR in 6 Months” »
If you’re building a startup or digital business (or want to), the worst thing you can ever do is fail slowly.Continue reading “How to Go to Market Quickly and Fail Fast” »
“Follow your passion!”
At some point in your life, you’ve undoubtedly heard someone say that all you need to do to succeed is to “follow your passion.”
While it’s true in some cases, it doesn't always (or often) translate into automatic success in the startup world. And, in many cases, following your passion can lead you straight into a failed business.
So, what’s the solution?Continue reading “The Passion Fallacy (or, Why You Need More Than “Passion” to be Successful)” »
We are often asked what questions are the ‘right’ questions to ask your users in polls and surveys. Our answer: it varies.
It really depends on the experience of the user and what you are trying to achieve...
To get you started on the right track, we've put together a list of questions that we've found to be the most successful and engaging with visitors – organized by your business type:Continue reading “The Questions We Love to Ask Users (And You Should, Too!)” »
I failed miserably in 2 startups before Hotjar. In both cases we built a product for months before we took it to market and started ‘selling’ it at scale. We thought that a well planned and complete user experience together with a top notch design were critical requirements before launch.
We were completely wrong.Continue reading “The Hotjar Story (Part 1) – From Idea to 60,000 Beta Signups in 6 Months.” »
With 17,385 users in Hotjar and only a small team to build and support the product, as well as run the company – we quickly realized we have to be smart and efficient in the way we communicate with our users. We're also obsessed about delivering great service.
So how do we deliver top notch service with limited resources? Here is the setup we use:
We use 6 key tools to manage communication with our users:Continue reading “How we (Hotjar) communicate with our 17,385 users” »
If you are expecting this to be a list of tools, devices or platforms then be prepared to be disappointed!
Being a rockstar at UX design means that you can deliver bankable and measurable results with your work... not eye-candy that impresses your friends and colleagues. So understandably, I chose to base this list on what I have learnt from seeing UX specialists at work on hundreds of projects, split tests and experiments.
Mastering these 8 skills might not be a simple feat - but the returns of achieving this will be worth the while. Every competitive organisation will pay handsomely for a UX rockstar!Continue reading “8 Skills You Need to Become a UX Design Rockstar” »
The only way to learn is by doing… and over the last 10 years I have consulted and grown multiple web businesses - generating hundreds of millions of dollars in new revenue. Needless to say I have had the opportunity to make and witness many Conversion Rate Optimization mistakes.
Here are the top 10 (in no particular order).Continue reading “10 Mistakes To Avoid When Optimizing And Split Testing Your Website” »