David Darmanin

David is the CEO and founder of Hotjar. Before founding Hotjar, he spent a decade generating hundreds of millions of dollars in growth consulting some of the web’s most sophisticated companies. Founded in 2014, Hotjar is run 100% remotely by 90 team members across 20 countries and is used on over 500,000 sites worldwide.

Posts by this author

Our approach to privacy (2019 and beyond)

November 12, 2019 by David Darmanin

TL;DR: as Hotjar's CEO, I’m writing this article to talk openly about what we’ve learned around privacy, mistakes we’ve made, and how this is changing the way we are building Hotjar going forward.

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An internal investment of €17.5 million & a new vision for the future of Hotjar

May 15, 2019 by David Darmanin

Since being founded in 2014, Hotjar has been bootstrapped and profitable. To date, we’ve only reinvested into the business and no dividends have been paid out to shareholders. We’ve done this becau...

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How to implement effective leadership to grow a business

May 07, 2019 by David Darmanin

By the time my co-founders and I started Hotjar five years ago, we’d had enough experience to know that old-school approaches to business leadership—micro-management, lack of transparency, and so o...

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How we defined our company values at Hotjar (and you can do the same)

March 07, 2019 by David Darmanin

When we started Hotjar in 2014, the four co-founders and I knew what we wanted from each other: the ability to move fast, stay lean, self-manage, and take ownership. We didn’t need to write any of ...

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The Hotjar story (part 3) - growing our team & product while going from €1 to €3 million ARR

November 13, 2018 by David Darmanin

When we founded Hotjar in 2014, we had an ambitious vision for our product, but we were also an unknown team of five with no external funding and little experience in the world of SaaS. We didn’t l...

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Hotjar’s approach to privacy

November 29, 2017 by David Darmanin

Editor's note: this blog post is no longer being updated. Please read about our current approach to privacy here.

How we're re-investing €4 Million in 2017 to make Hotjar even better

July 05, 2017 by David Darmanin

Hotjar was founded in 2014 with a bold vision to ‘Change the way digital experiences are built and improved by democratizing user analytics and feedback’. In less than three years, we went from run...

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The Hotjar story (part 2) – from beta to €1 million ARR in 6 months

May 29, 2017 by David Darmanin

Last year we wrote about how Hotjar went from idea to 60,000 beta signups in 6 months. As we inched closer to the end of the 6-month Hotjar beta phase, we had no idea what would happen once we star...

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How to go to market quickly and fail fast

October 28, 2016 by David Darmanin

If you’re building a startup or digital business (or want to), the worst thing you can ever do is fail slowly.Failing fast and often won’t hurt you in the long run because you can recover or change...