David Peralta

As Hotjar's Outreach Marketer, David is obsessed with helping others succeed by putting people first. He also loves a good walk in the Redwood grove near his home in Mendocino County, CA.

Recent Posts

The exact customer-driven methodology Drift used to grow from 0 to 70k customers in 4 years

October 11, 2018 by David Peralta
Every company in the world will tell you they are customer-driven. They’ll even have framed posters on the wall about it.

How we measure and improve our users’ experience year-round (part 2)

October 3, 2018 by David Peralta
In part 1, we introduced the six methods we use at Hotjar to stay as close to our customers as possible and improve their user experience year-round. These are the methods that have helped us go from being an unknown startup with zero revenue to one that earns over €15 million in Annual Recurring Revenue.

How we measure and improve our users’ experience year-round (part 1)

September 26, 2018 by David Peralta
When we first launched Hotjar, success was anything but guaranteed. We were completely unknown, didn’t have a cent of outside funding, and were facing some well-known competitors. Four years later, we’ve gone from €0 to €15 million in Annual Recurring Revenue and Hotjar has been installed on over 670,000 sites. 

How to set up an e-commerce post-purchase survey in 7 steps

September 6, 2018 by David Peralta
Implementing a survey right after your customers make a purchase is an easy, non-intrusive way to help you boost your e-commerce sales. You get to learn directly from your customers how to improve the buying experience and overcome potential objections. In fact, it’s so valuable and simple to create that we recommend all our e-commerce customers create this survey before any other. That’s why we’ve put together this quick guide: to help you create a simple, post-purchase survey in just a few minutes.
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