Derek Gleason

Once an encyclopedia editor, Derek is now the Content Lead for CXL, serving as writer and editor for data-driven marketing articles on the CXL blog.

Recent Posts

Qualitative vs. quantitative user research: the answers you will (and won’t) get from each

March 12, 2019 by Derek Gleason
How much research did you conduct before launching your last marketing campaign? Or running your last A/B test? Who had the final say on your website redesign?
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