Fio Dossetto

An ex-academic turned editor, Fio manages editorial production at Hotjar and occasionally writes about UX, optimization, and how to keep remote teams organized.

Recent Posts

The quest for better collaboration: principles, cheatsheets, and 10+ tools we use at Hotjar

June 27, 2019 by Fio Dossetto
If I had a dollar for every time someone at Hotjar interrupts my day by asking “Hey, are you busy? Can you check something for me super-quick?”... I’d be pretty poor.

Using heat maps to improve your website’s UX: 5 ways to get started

June 4, 2019 by Fio Dossetto
The clue is in the name: UX (user experience) is all about your users. So it makes sense that the more user-focused you are when collecting website data, the better equipped you’ll be to make optimizations that serve your users’ needs.

5 of our favorite virtual team-building activities to grow a strong remote team

April 24, 2019 by Fio Dossetto
One of the best things about working remotely is the freedom to do your job from anywhere in the world. But being part of a distributed team comes with certain challenges: when you can only meet your co-workers in person once or twice a year, it’s difficult to learn about interesting habits they may have outside of work, spot character-defining quirks, or even just get to know them as people.

How to collect and measure user feedback year-round: examples and tools we use

March 5, 2019 by Fio Dossetto
When we first launched Hotjar, success was anything but guaranteed. We were completely unknown, didn’t have a cent of outside funding, and were facing some well-known competitors.

Funnel analysis: how to increase conversions on your website

February 21, 2019 by Fio Dossetto
Visitors flow through your website every day, but somehow all of that traffic funnels down to just a trickle of conversions, sales, and signups. Funnel analysis can help you spot where users are leaving your website, so you can optimize it and increase conversions.

The 15 best website survey questions to ask customers in 2019

February 14, 2019 by Fio Dossetto
Nobody knows more about what your users want than the users themselves. So why not ask them?

Click tracking 101: what you need to know to start tracking clicks on your website

February 7, 2019 by Fio Dossetto
Say you’ve built a page, published a form, or sent a newsletter. As soon as they are out there, you naturally want to make sure people interact with them by taking action—the most common one being people clicking (or tapping) on something.

Open-ended vs. closed-ended questions: how to survey your users

January 31, 2019 by Fio Dossetto
Unless you’re a mind reader, the only way to find out what people are thinking is to ask them.

Scroll maps: 5 ways to optimize UX and increase conversions

January 15, 2019 by Fio Dossetto
Heat maps are a powerful visual tool for tracking user behavior on your website or app and understanding how visitors interact with pages and page elements.

How our team uses ongoing feedback to design and build a customer-centric product

September 13, 2018 by Fio Dossetto
See the ‘copy to clipboard’ button below?  It helps thousands of new users a month copy the Hotjar code snippet and get started with our product.
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