Fio Dossetto

Content Marketer. An ex-academic turned marketer, Fio is most often found thinking about language, editing content, and working remotely around Europe—in that order.

Recent Posts

Heat maps 101: a complete guide with examples, tools, and case studies

November 6, 2018 by Fio Dossetto
  If a picture is worth a thousand words, then heat maps tell the perfect visual story of what's happening on your website pages. 

How to set up an NPS survey to grow your e-commerce business

October 24, 2018 by Fio Dossetto
A few weeks back, we wrote about the impact of loyal customers on your e-commerce business growth (quick summary: they’re crucial!), and why you should send out an NPS survey to understand what’s working and isn’t on your website, so you can fix and improve the experience asap.

What is NPS and how does it help grow your e-commerce business?

September 19, 2018 by Fio Dossetto
If your job is growing an e-commerce business, you know that you’re not going to go far without happy customers.

How our team uses ongoing feedback to design and build a customer-centric product

September 13, 2018 by Fio Dossetto
See the ‘copy to clipboard’ button below?  It helps thousands of new users a month copy the Hotjar code snippet and get started with our product.

How to calculate your Net Promoter Score®

August 29, 2018 by Fio Dossetto
Your Net Promoter® Score (NPS) is calculated by subtracting the percentage of your detractors from the percentage of your promoters.

The 3-column retrospective template we use to run remote retros in under 1 hour

August 9, 2018 by Fio Dossetto
Retrospectives are one of our favorite Agile practices. We find incredible value in the act of coming together to reflect on work we delivered, share feedback to “determine what succeeded and what could be improved,” and agree on what high-priority action items to tackle next.

3 lessons from Bill Macaitis on building a customer-centric culture

August 3, 2018 by Fio Dossetto
At Hotjar we don’t want to be just another company who claims they are ‘customer-centric’ without putting in any of the (hard) work required.

How 400+ beta readers helped us write our best content (PS: you can do the same)

December 20, 2017 by Fio Dossetto
For decades, software developers have been using beta testers to get feedback on products ahead of their official release. For centuries before them, novelists and literary writers used beta readers to get opinions on late drafts before preparing manuscripts for publication. At Hotjar, we are not new to using beta testers for our software, but we only recently decided to learn a lesson from literature and apply a beta reader approach to our content.  

19 ways Hotjar's remote team stays focused and productive

August 4, 2017 by Fio Dossetto
There are days when the simple act of getting stuff done requires a lot of effort. We’ve all been there: a deadline is looming, there are too many distractions, burnout is approaching fast. Sometimes, even finding the self-discipline to start work can be... a lot of work.

Opening the gate: how we’re using open-access content for trust and growth

June 6, 2017 by Fio Dossetto
Sticking an opt-in gate in front of your content and counting how many people go through it has become the go-to solution to measure lead generation and marketing success. But is inundating people with pop-ups that promise mind-blowing content in exchange for their email address really the best way to go about building your brand/business?
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