Fio Dossetto

Fio manages editorial production at Hotjar, generally over-uses em dashes, and makes sure we publish specific, actionable pieces—with a sprinkle of our signature style on top.

Posts by this author

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How to find bugs and issues after changing your website

February 17, 2020 by Fio Dossetto

Every time you update or redesign your website, there’s a risk of something unpredictable happening that breaks it—and every second where something’s going wrong is costing you money.

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The 15 best website survey questions to ask customers in 2020

January 20, 2020 by Fio Dossetto

Nobody knows more about what your users want than the users themselves. So why not ask them?Regardless of what type of website you’re working on—be it e-commerce, SaaS (software-as-a-service), blog, …

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Open-ended questions vs. close-ended questions: examples and how to survey users

January 07, 2020 by Fio Dossetto

Unless you’re a mind reader, the only way to find out what people are thinking is to ask them.That's what surveys are for. But the way you ask the question often determines the kind of answer yo…

16 UX and optimization must-reads

December 17, 2019 by Fio Dossetto

We know what it’s like to have pressing questions about a website—Who is really visiting it? What are these people looking for? Why are they not converting? What can we do to improve their experience…

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How to reduce bounce rate on your ecommerce site: 3 tools + 8 expert tips

October 17, 2019 by Fio Dossetto

A high bounce rate on your ecommerce site could be a sign that something isn’t quite right for your customers—which will definitely hurt the bottom line. Put on your detective hat and find what'…

8 Hotjar features you may not know about

September 10, 2019 by Fio Dossetto

I recently stumbled upon a LinkedIn post from someone who’d just discovered a small but powerful piece of Hotjar functionality (the fact that Funnels are retroactive, as you'll read below). I wa…

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You’ll want to try this yourself: 23 Hotjar Poll examples from real websites

September 03, 2019 by Fio Dossetto

On the day I started researching this article, there were almost 150,000 active Polls built with Hotjar in the world (149,101 to be precise). That’s how many stars are in the Messier Constellation or…

The easiest way to find out what people need, right on your website

August 14, 2019 by Fio Dossetto

Why are visitors abandoning your website? Who are they? What do they think about your product? You can speculate endlessly about these answers—or you can get them by asking the actual people who visi…

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Hotjar reviews: what 120+ real user reviews say about Hotjar

August 07, 2019 by Fio Dossetto

Reading reviews from real, verified customers is one of the best ways to get an understanding of whether a tool is right for you or not.