Fio Dossetto

Fio manages editorial production at Hotjar, generally over-uses em dashes, and makes sure we publish specific, actionable pieces—with a sprinkle of our signature style on top.

Posts by this author

reduce-bounce-rate

How to reduce bounce rate on your ecommerce site: 3 tools + 8 expert tips

October 17, 2019 by Fio Dossetto

A high bounce rate on your ecommerce site could be a sign that something isn’t quite right for your customers—which will definitely hurt the bottom line. Put on your detective hat and find what's causing your bounce rates with the help of 3 essential tools—heatmaps, recordings, and on-site feedback—and guidance from experts who ha...

8 Hotjar features you may not know about

September 10, 2019 by Fio Dossetto

I recently stumbled upon a LinkedIn post from someone who’d just discovered a small but powerful piece of Hotjar functionality (the fact that Funnels are retroactive, as you'll read below). I ...

on-page-surveys

You’ll want to try this yourself: 22 Hotjar Poll examples from real websites

September 03, 2019 by Fio Dossetto

On the day I started researching this article, there were almost 150,000 active Polls built with Hotjar in the world (149,101 to be precise). That’s how many stars are in the Messier Constellation ...

The easiest way to find out what people need, right on your website

August 14, 2019 by Fio Dossetto

Why are visitors abandoning your website? Who are they? What do they think about your product? You can speculate endlessly about these answers—or you can get them by asking the actual people who vi...

Hotjar-reviews

Hotjar reviews 2019: what 120+ real user reviews say about Hotjar

August 07, 2019 by Fio Dossetto

Reading reviews from real, verified customers is one of the best ways to get an understanding of whether a tool is right for you or not.

desktop-mobile-heatmap

How to use Click Maps to optimize your website

July 23, 2019 by Fio Dossetto

People can't use a website without clicking a mouse somewhere or tapping on a mobile device. Those clicks and taps help them navigate pages and find the products, services, or information they...

customer-feedback-questions

28 of our favorite customer feedback questions

July 16, 2019 by Fio Dossetto

Here at Hotjar, we strongly believe that what’s best for your users and customers is best for your business. But how do you know what’s best for your users?You have to ask them.Customer surveys are...

Understanding and measuring your Customer Effort Score (CES)

July 03, 2019 by Fio Dossetto

There’s a reason why moving junk food to a hard-to-reach shelf might help us eat less of it: the location is impractical, it’s going to take effort to reach it, and—unless the motivation is really ...

team-collaboration

The quest for better collaboration: principles, cheatsheets, and 10+ tools we use at Hotjar

June 27, 2019 by Fio Dossetto

If I had a dollar for every time someone at Hotjar interrupts my day by asking “Hey, are you busy? Can you check something for me super-quick?”... I’d be pretty poor.That’s because our team has bee...