Fio Dossetto

An ex-academic turned editor, Fio manages editorial production at Hotjar and occasionally writes about UX, optimization, and how to keep remote teams organized.

Posts by this author

on-page-surveys

The easiest way to find out what people need, right on your website

August 14, 2019 by Fio Dossetto 0 Comments

Why are visitors abandoning your website? Who are they? What do they think about your product? You can speculate endlessly about these answers—or you can get them by asking the actual people who visit your website every day.

Hotjar-reviews

Hotjar reviews 2019: what 120+ real user reviews say about Hotjar

August 07, 2019 by Fio Dossetto

Reading reviews from real, verified customers is one of the best ways to get an understanding of whether a tool is right for you or not.

desktop-mobile-heatmap

How to use Click Maps to optimize your website

July 23, 2019 by Fio Dossetto

People can't use a website without clicking a mouse somewhere or tapping on a mobile device. Those clicks and taps help them navigate pages and find the products, services, or information they...

customer-feedback-questions

28 of our favorite customer feedback questions

July 16, 2019 by Fio Dossetto

Here at Hotjar, we strongly believe that what’s best for your users and customers is best for your business. But how do you know what’s best for your users?You have to ask them.Customer surveys are...

Understanding and measuring your Customer Effort Score (CES)

July 03, 2019 by Fio Dossetto

There’s a reason why moving junk food to a hard-to-reach shelf might help us eat less of it: the location is impractical, it’s going to take effort to reach it, and—unless the motivation is really ...

team-collaboration

The quest for better collaboration: principles, cheatsheets, and 10+ tools we use at Hotjar

June 27, 2019 by Fio Dossetto

If I had a dollar for every time someone at Hotjar interrupts my day by asking “Hey, are you busy? Can you check something for me super-quick?”... I’d be pretty poor.That’s because our team has bee...

3-heatmap-examples-header

Using heat maps to improve your website’s UX: 5 ways to get started

June 04, 2019 by Fio Dossetto

The clue is in the name: UX (user experience) is all about your users. So it makes sense that the more user-focused you are when collecting website data, the better equipped you’ll be to make optim...

virtual-team-building

5 of our favorite virtual team-building activities to grow a strong remote team

April 24, 2019 by Fio Dossetto

One of the best things about working remotely is the freedom to do your job from anywhere in the world. But being part of a distributed team comes with certain challenges: when you can only meet yo...

measure-user-feedback

How to collect and measure user feedback year-round: examples and tools we use

March 05, 2019 by Fio Dossetto

When we first launched Hotjar, success was anything but guaranteed. We were completely unknown, didn’t have a cent of outside funding, and were facing some well-known competitors.Five years later, ...