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There are things that never change—not even during this very (insert your preferred adjective here) time. If you have a business selling online, the best way to grow it has always been to really understand your customers: what is driving them to your website, what’s convincing them to stay on it, what’s stopping them from finding what th…

Wherever you are in the world, you may be experiencing remote work for the first time or getting ready to do so.

It's almost International Women's Day, and here at Hotjar's Content HQ it felt like a good time to celebrate the women who propel Hotjar forward all year round—the ones who write the code that makes our product work, the ones with their noses deep into financial spreadsheets and legal papers, the ones who answer your quest…

Every time you update or redesign your website, there’s a risk of something unpredictable happening that breaks it—and every second where something’s going wrong is costing you money.

Nobody knows more about what your users want than the users themselves. So why not ask them?Regardless of what type of website you’re working on—be it e-commerce, SaaS (software-as-a-service), blog, or magazine site—surveying users on the page will give you the feedback you need to improve the user experience for your audience and increa…

Unless you’re a mind reader, the only way to find out what people are thinking is to ask them.That's what surveys are for. But the way you ask the question often determines the kind of answer you get back—and one of the first decisions you have to make is: are you going to ask an open-ended or a closed-ended question?Open-ended ques…

We know what it’s like to have pressing questions about a website—Who is really visiting it? What are these people looking for? Why are they not converting? What can we do to improve their experience?—and not having a clear sense of how to go about finding the answers.

A high bounce rate on your ecommerce site could be a sign that something isn’t quite right for your customers—which will definitely hurt the bottom line. Put on your detective hat and find what's causing your bounce rates with the help of 3 essential tools—heatmaps, recordings, and on-site feedback—and guidance from experts who have…