Fio Dossetto

An ex-academic turned editor, Fio manages editorial production for the Hotjar blog where she also writes about UX, optimization, and how to keep remote teams organized.

Recent Posts

What is NPS and how does it help grow your e-commerce business?

September 19, 2018 by Fio Dossetto
If your job is growing an e-commerce business, you know that you’re not going to go far without happy customers.

How Our Team Uses Ongoing Feedback To Design And Build A Customer-Centric Product

September 13, 2018 by Fio Dossetto
See the ‘copy to clipboard’ button below?  It helps thousands of new users a month copy the Hotjar code snippet and get started with our product.

Calculating your Net Promoter Score®: formulas, methods & excel template

August 29, 2018 by Fio Dossetto
Net Promoter Score (NPS®) is incredibly straightforward, but don’t let that simplicity fool you: NPS is often used as a predictor of business growth (or decline), so calculating it fast is less important than calculating it right.  

Retrospective Template For Remote Teams [Free Agile Template]

August 9, 2018 by Fio Dossetto
Retrospectives are one of our favorite Agile practices. We find incredible value in the act of coming together to reflect on work we delivered after each sprint, share feedback to “determine what succeeded and what could be improved,” and agree on what high-priority action items to tackle next.

3 lessons from Bill Macaitis on building a customer-centric culture

August 3, 2018 by Fio Dossetto
At Hotjar we don’t want to be just another company who claims they are ‘customer-centric’ without putting in any of the (hard) work required.

How 400+ beta readers helped us write our best content (PS: you can do the same)

December 20, 2017 by Fio Dossetto
For decades, software developers have been using beta testers to get feedback on products ahead of their official release. For centuries before them, novelists and literary writers used beta readers to get opinions on late drafts before preparing manuscripts for publication. At Hotjar, we are not new to using beta testers for our software, but we only recently decided to learn a lesson from literature and apply a beta reader approach to our content.  

19 ways Hotjar's remote team stays focused and productive

August 4, 2017 by Fio Dossetto
There are days when the simple act of getting stuff done requires a lot of effort. We’ve all been there: a deadline is looming, there are too many distractions, burnout is approaching fast. Sometimes, even finding the self-discipline to start work can be... a lot of work.

Opening the gate: how we’re using open-access content for trust and growth

June 6, 2017 by Fio Dossetto
Sticking an opt-in gate in front of your content and counting how many people go through it has become the go-to solution to measure lead generation and marketing success. But is inundating people with pop-ups that promise mind-blowing content in exchange for their email address really the best way to go about building your brand/business?

3 awards, 9 talks, 18 startups: Hotjar’s XAwards round-up

May 18, 2017 by Fio Dossetto
Back in February, we launched the XAwards for early stage startups (2 to 5 members) to discover some of the world’s most innovative and exciting teams, and learn about the products and services they are building. We also wanted to give back to the startup community with three XAwards cash prizes: €20,000 for Best Overall Experience, €5,000 for Best Tech Achievement and €5,000 for Best Mobile App Experience.
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