18 product workflow red flags: how to spot & resolve them
As a product manager, your job is to deliver a product your users love.It seems simple when put that way, doesn’t it?
the Hotjar team
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20+ post-event survey questions to ask after an online event
You spent months planning your online event, and now that it’s over, it’s time to sit back and relax, right? Not so fast! After hosting an event, there’s one more thing you absolutely must do: send post-event surveys to your attendees.
How to measure and improve customer retention using qualitative data
Traditional metrics like customer retention rate (CRR) and customer lifetime value (CLTV) are good to know, but they don't tell you the whole story of customer churn. To really make a difference in your retention rate, you need to know why customers stop using your product—and how you can get them to stick with it.
How product teams can decrease shopping cart abandonment rate by improving UX
Want to win over more customers? Make it easier for them to trust you.A positive user experience helps you build and maintain a positive customer relationship—and product teams can help create a positive user experience that leads to sales, inspires repeat purchases, and encourages customers to recommend your brand to others.
How to analyze survey data and get to know your customers (without any headaches)
If you don’t understand your customers, it’s almost impossible to improve your product or service for them.Online surveys make it easier than ever to get to know your users, but even a short, simple survey can leave you with a headache-inducing amount of user data to sort through.So how do you make sense of it all?
How product teams can conduct online surveys to get actionable insights
Developing a product without user feedback is like having a relationship without conversation. (Not great.)And while there are plenty of ways to learn about your users—like watching session recordings, A/B testing, and even scouring forums where they spend their time—online surveys are one of the best ways to get direct user feedback.
Introducing the One-ference: how one Hotjar developer made his own personalized conference
Conferences are great. You get to meet people, learn stuff, not be at work for the day. Joyful.But let’s be honest: most conferences you go to end up with the two best talks scheduled to clash, then three hours of killing time until the next good one.Wouldn’t it be nice if you could pick and choose which talks happen, and when?
What is website conversion? (And why it’s all about your users)
When you think about website conversions, you might think about percentages and averages that measure metrics and data points—like orders completed, subscription upgrades, and click-through rates.But what do those metrics and data points actually tell you about your customers—the people you want to serve; the people you want to captivate…
4 proven ways to increase conversions [with case studies]
From micro-conversions (like add-to-cart) to macro-conversions (like hitting that 'confirm purchase' button), conversions are forever being tracked and optimized on every level, and low conversion rates are a common struggle (and, sometimes, a mystery). 🕵️♀️This article will put an end to the struggle, and help you get the ans…