Louis Grenier

Content Lead at Hotjar - Louis is a major marketing geek who believes that good marketing starts with understanding people (and not tricking them).

Recent Posts

The future of work: what innovative companies can teach us about succeeding in tomorrow’s workplace

May 28, 2019 by Louis Grenier
Here’s one prediction that has a 100% chance of coming true: throughout 2019 and 2020, a bunch of blogs will philosophize about ‘the future of work’ and what it means for humanity. Some will predict a workplace utopia, while others will paint a picture of doom, gloom, and job-killing robots.

Time4Sleep made mobile conversions skyrocket—and you can, too!

March 27, 2019 by Louis Grenier
Mobile conversions are notoriously lower than desktop ones. And if you’ve hit a plateau and are struggling to increase conversion rate, don’t give up!

How this e-commerce company grew 2x by making NPS their most important metric

February 12, 2019 by Louis Grenier
The day may come when you feel you’ve hit a wall with your business. Your products are great, and you have an amazing team of talented professionals working with you, but still, you can't seem to grow past your current revenue numbers.

How to do your own market research in a lean way: a 4-step guide + example

January 22, 2019 by Louis Grenier
David Darmanin, Hotjar’s CEO (and my boss), launched two startups before Hotjar took off—but both companies crashed and burned. Each time, he and his team spent months trying to design an amazing product and user experience, but they failed because they didn’t have a clear understanding of what the market demanded.

The One Resolution You Need In 2019 (That Most People Ignore)

January 8, 2019 by Louis Grenier
When I started my career in sales, I found myself surrounded by people who were always obsessed with something: competitors, market trends, industry best practices. Some would keep constant track of who else was selling what, and how much of it; others would go to great lengths to steal clients from the competition. We’d have weekly meetings where I would report on sales, and every single time we’d just look at these numbers going up and down on a spreadsheet. At one point, the marketing goal for the entire year was to get more fans on Facebook than one of our direct competitors.

Survey questions 101: 50+ survey question examples, different types of surveys, and FAQs

December 19, 2018 by Louis Grenier
How well do you understand your prospects and customers? Do you know who they are, what keeps them awake at night, and what brought them to your website in search of a solution?

The beginner’s guide to website feedback with 10 practical use cases

December 11, 2018 by Louis Grenier
What do you do when your website is not converting, your product is not working, and people are leaving you? How do you find out what’s wrong—so you can fix it?

How to create a simple, accurate user persona in 4 steps without leaving your desk [template + example]

November 20, 2018 by Louis Grenier
Developing an accurate picture of your customers doesn’t need to cost you large amounts of money and effort.

Lean UX: definition, process, and a detailed case study [2018]

October 31, 2018 by Louis Grenier
Scott Adams, creator of the Dilbert comic strip, has spent the past 30 years making fun of inefficiency in business—including our efforts to reduce inefficiency.

Why do people leave your website? The answer lies with your 'Undecided Explorers'!

October 18, 2018 by Louis Grenier
When you set out to improve conversion rates, where do you focus your attention? Do you obsess over the visitors who leave your website without buying?
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