Louis Grenier

Content Lead at Hotjar - Louis is a major marketing geek who believes that good marketing starts with understanding people (and not tricking them).

Recent Posts

5 business-critical questions to ask customers when your product isn’t selling

August 22, 2018 by Louis Grenier
What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? I spoke with two business leaders who saw this happen: Brian Dean (founder of Backlinko) and Sarah Doody (author of UX Notebook). They bounced back by reaching out to the only people who could help them figure out what to do: their existing customers.

How to analyze open-ended questions in 5 steps [template included]

August 15, 2018 by Louis Grenier
Open-ended questions are great for getting authentic feedback because they give people a chance to describe what they’re experiencing in their own voice. Analyzing such questions yourself is an excellent opportunity to empathize with your audience, gather essential insights, and make the right decisions. But you may be wondering...

How to succeed with customer-centric marketing in 4 key lessons

July 18, 2018 by Louis Grenier
What is customer-centric marketing? According to Bill Macaitis, a marketing leader who served Salesforce, Zendesk, and Slack, customer-centric marketing is about putting the interests of your customers first, using a blend of intuition, common sense, and solid data about customer behavior.

3 reasons why customers leave Hotjar (and how we found out)

June 13, 2018 by Louis Grenier
On average, for every 100$ of Monthly Recurring Revenue (MRR) being newly generated on a given day, $32 is lost one year after (which means we’re left with $68 of MRR).

4 lessons Rand Fishkin learned from building a $45M software company

May 30, 2018 by Louis Grenier
Rand Fishkin found success by transforming his mother’s small business marketing firm into a $45M+ marketing software company. Over the course of 11 years, he helped to design and launch a multitude of software products and made his fair share of mistakes along the way. Lucky for you, Rand is an open book. Here are four lessons he learned building a $45M software company, based on a conversation we had with Rand Fishkin on Hotjar’s podcast 'The Humans Strike Back'.

1 year into NPS: the good, the bad, the ugly of getting our users’ feedback

May 16, 2018 by Louis Grenier
What changes can we make that will have the most positive impact on our users and customers? Why are some of them leaving and never coming back? These are two very important questions Hotjar needs to answer to continue to grow, and in order to answer them, we need user feedback.

Why we decided to trash our content strategy & gamble on a purpose-driven podcast

April 18, 2018 by Louis Grenier
In this post, I want to let you in on the entire process that went into developing ‘The Humans Strike Back’ by Hotjar; a podcast, a website, and a community about helping each other succeed as individuals, as employees, and as business owners by putting people first. It’s been a winding road, but hopefully, in seeing how this idea developed, you’ll gain insight into how to create your own purpose-driven marketing campaign that not only shines a spotlight on your company, but makes the world a better place for humans to live. Some of this may sound familiar, if you’ve signed up for our emails, but here I go into even greater depth and share the whole story of our journey to get back to being human.

The Humans Strike Back: why it’s time to put people first - in tech, in marketing, in everything

April 3, 2018 by Louis Grenier
I was hired by Hotjar last year to lead content, which I thought meant the blog, but it didn’t. Our CEO, David Darmanin, had a much wider scope in mind. It just took me a while to figure that out. Once I did, the idea to launch a podcast began to evolve (the evolution of which we’ll cover in our next post, because it’s an interesting story of trial, error and a picture of a light-saber wielding Rand Fishkin).

Death by 'best practices': why they can kill your business

October 11, 2017 by Louis Grenier
It was my first job in digital marketing and I wanted to make an impression as quickly as possible. I was working for a SaaS company in Dublin and one of my objectives was to increase the conversion rate from visitors to paid customers. I really had no clue where to start.

Turning your career around: the real-life stories of 7 Hotjar team members

July 19, 2017 by Louis Grenier
Beeeeeep! Beeeeeep! That's the sound of your alarm going off. Beeeeeep! Beeeeeep! Oh come on, one more minute! I need to sleep a bit more... I really don't want to go to work...
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