Louis Grenier

Content Lead at Hotjar - Louis is a major marketing geek who believes that good marketing starts with understanding people (and not tricking them).

Recent Posts

How to create a simple, accurate user persona in 4 steps without leaving your desk [template + example]

November 20, 2018 by Louis Grenier
Developing an accurate picture of your customers doesn’t need to cost you large amounts of money and effort.

Lean UX: definition, process, & a detailed case study [2018]

October 31, 2018 by Louis Grenier
Scott Adams, creator of the Dilbert comic strip, has spent the past 30 years making fun of inefficiency in business—including our efforts to reduce inefficiency.

Why do people leave your website? The answer lies with your 'Undecided Explorers'!

October 18, 2018 by Louis Grenier
When you set out to improve conversion rates, where do you focus your attention? Do you obsess over the visitors who leave your website without buying?

5 business-critical questions to ask customers when your product isn’t selling

August 22, 2018 by Louis Grenier
What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? I spoke with two business leaders who saw this happen: Brian Dean (founder of Backlinko) and Sarah Doody (author of UX Notebook). They bounced back by reaching out to the only people who could help them figure out what to do: their existing customers.

How to analyze open-ended questions in 5 steps [template included]

August 15, 2018 by Louis Grenier
Open-ended questions are great for getting authentic feedback because they give people a chance to describe what they’re experiencing in their own voice. Analyzing such questions yourself is an excellent opportunity to empathize with your audience, gather essential insights, and make the right decisions. But you may be wondering...

An expert's advice on successful customer-centric marketing

July 18, 2018 by Louis Grenier
In the world of marketing, there is no shortage of approaches and strategies. One such method is called customer-centric marketing. We were fortunate enough to interview Bill Macaitis, a marketing leader who served Salesforce, Zendesk, and Slack, about this approach, and learn exactly how customer-centric marketing has helped him—and can help you—grow these companies. 

3 reasons why customers leave Hotjar (and how we found out)

June 13, 2018 by Louis Grenier
On average, for every 100$ of Monthly Recurring Revenue (MRR) being newly generated on a given day, $32 is lost one year after (which means we’re left with $68 of MRR).

4 lessons Rand Fishkin learned from building a $45M software company

May 30, 2018 by Louis Grenier
Rand Fishkin found success by transforming his mother’s small business marketing firm into a $45M+ marketing software company. Over the course of 11 years, he helped to design and launch a multitude of software products and made his fair share of mistakes along the way. Lucky for you, Rand is an open book. Here are four lessons he learned building a $45M software company, based on a conversation we had with Rand Fishkin on Hotjar’s podcast 'The Humans Strike Back'.

1 year into NPS: the good, the bad, the ugly of getting our users’ feedback

May 16, 2018 by Louis Grenier
What changes can we make that will have the most positive impact on our users and customers? Why are some of them leaving and never coming back? These are two very important questions Hotjar needs to answer to continue to grow, and in order to answer them, we need user feedback.

Why we decided to trash our content strategy & gamble on a purpose-driven podcast

April 18, 2018 by Louis Grenier
In this post, I want to let you in on the entire process that went into developing ‘The Humans Strike Back’ by Hotjar; a podcast, a website, and a community about helping each other succeed as individuals, as employees, and as business owners by putting people first. It’s been a winding road, but hopefully, in seeing how this idea developed, you’ll gain insight into how to create your own purpose-driven marketing campaign that not only shines a spotlight on your company, but makes the world a better place for humans to live. Some of this may sound familiar, if you’ve signed up for our emails, but here I go into even greater depth and share the whole story of our journey to get back to being human.
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