Marc von Brockdorff

Co-Founder and Director of Engineering at Hotjar. My goal at Hotjar is to plan and execute our product roadmap by building and managing a team of highly skilled engineers and designers.

Recent Posts

7 lessons learned as the co-founder of a €15M+ SaaS startup

December 4, 2018 by Marc von Brockdorff
I’m Marc von Brockdorff ,  co-founder and Director of Engineering at Hotjar. I have been building online products for the past 15 years and now spend most of my days planning the Hotjar product roadmap, interviewing candidates, and helping our product teams.

9 lessons learned scaling Hotjar's tech architecture to handle 21,875,000 requests per hour

June 1, 2016 by Marc von Brockdorff
We’re extremely ambitious - our goal is to have Hotjar installed on 10 million sites. Having such a bold vision whilst taking a freemium approach presents huge technical challenges. How does an engineering team build a platform that can handle hundreds of millions of requests per day knowing that the majority of that traffic is coming from free users? Early on, we knew the key was to do things differently and focus on building a platform that can scale. So just how much data and traffic are we dealing with? As of writing this blog post, Hotjar has been installed on 151,036 sites. Over the past few days, we had an average of 525 million requests to our script per day. That’s 21,875,000 per hour. And 364,583 per minute. Our databases contain 37.25TB of data and grow by around 5GB per day. We write 1,500 requests to the database per second.

A guide for startups: giving your users the customer support they deserve

March 23, 2016 by Marc von Brockdorff
At Hotjar, we firmly believe that the user always comes first. Online startups can no longer get away with offering a mediocre product or a sub-par customer experience. Users expect a great user experience and responsive, quick customer support and the companies that will succeed are those who can provide exactly that. As soon as customers get good support somewhere (regardless of the industry), anything less is sub-par. Chris Duell from Elev.io

We analyzed the homepages of 20 awesome startups and here is what we learnt

August 7, 2014 by Marc von Brockdorff
Your startup's homepage or landing page may be the one most important page of your site. Think of it as an empty canvas which you, as a business owner or web designer, can use to engage your first-time visitors. Primarily, your homepage's job is to explain what your product or service is all about. But of course, it needs to do much more. It needs to provide your visitors with re-assurance that you are trustworthy, reliable and real. It needs to tell your visitor where to go next. It needs to provide enough information to keep your visitors from pressing the back button. And it needs to do all this in as little time as possible.

Solving the pricing challenge: how today's startups charge their customers

July 24, 2014 by Marc von Brockdorff
Throughout the past few years, I have had the pleasure of working with extremely talented individuals on a number of tech startups. I love the process of taking an idea and turning it into a product that users are actually happy to pay for - it's incredibly rewarding to see that happen. But there is one part of that process that I find extremely frustrating: choosing the right pricing structure for your startup.

8 Trello keyboard shortcuts you must learn today to plan & collaborate more efficiently

July 4, 2014 by Marc von Brockdorff
Fog Creek Software, the makers of Trello, recently announced that their incredibly simple collaboration tool recently hit over 4 million users. Considering Trello was released just under 3 years ago, one thing is clear: The majority of users love simple, intuitive tools that purposely limit the functionality of their tools to avoid unnecessary bloating and complexity. If you currently use Trello, there is one way you can quickly double your efficiency: shortcuts. Below, we're highlighting the top 8 shortcuts you should definitely learn today to plan your projects and collaborate more efficiently.
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