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Nick Heim

Nick has 10+ years experience in digital marketing and leadership across many business verticals including SaaS, B2B technology channels, and the music industry. He currently leads an amazing team of Content and Product Marketers at Hotjar.
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Recent Posts

Case Studies
Conversion Rate Optimization

How HubSpot Academy used Hotjar Polls to boost signups by 10%

We recently had the pleasure of catching up with Eric Peters, Senior Growth Marketer at HubSpot Academy. We discussed how Hubspot uses Hotjar feedback polls to understand why visitors abandon the course registration page, and how the team acts on feedback to make user-driven decisions for winning page redesigns.

Continue reading “How HubSpot Academy used Hotjar Polls to boost signups by 10%” »

Case Studies, Conversion Rate Optimization

Case Studies

How one of the world’s leading CRO agencies uses Hotjar to grow their clients’ businesses

We recently spoke with Martin Stone, Head of Research at Conversion Rate Experts and discussed their method for research-driven improvements, why Hotjar is so useful in their toolstack, and how you can get started with a similar approach to generate wins for your business.

Continue reading “How one of the world’s leading CRO agencies uses Hotjar to grow their clients’ businesses” »

Case Studies

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