Tawni Sattler

Tawni is Hotjar's Managing Editor. When she's not planning and editing content, you can find her drinking coffee, reading, and talking to her plants.

Posts by this author

testimonial

How website feedback tools can improve UX and unlock growth in your business

August 11, 2020 by Tawni Sattler

If you really want to get inside your website visitors’ heads—to know what they actually think about your site, and how they think it could be better—you’re in the right place.

digital marketer

9 user-driven tools and methods for ecommerce website analysis

May 27, 2020 by Tawni Sattler

When you think of analyzing your ecommerce site, you probably think about ecommerce tracking data like bounce and exit rates, average order value, checkout flow, and conversion rates, and maybe running an SEO audit and/or checking your site against competitors.

Learn from real users: get started with website usability testing today

February 24, 2020 by Tawni Sattler

Website usability is at the heart of customer-centricity. If you give your potential customers a difficult, complex, or broken experience, it’s unlikely they’ll stick with you for long.

customer journey

4 practical ways to improve your ecommerce customer journey (with examples from MADE.com)

February 11, 2020 by Tawni Sattler

Either as a consumer or an online business owner, you’ve experienced the ecommerce customer journey.As a consumer, you came, you saw, you purchased.As an online business owner, you watched prospective customers come, and see, and purchase—or you watched them exit your site, leaving you with burning questions, like:Why did that customer a…