After assessing your symptoms, your doctor has identified the cause of your illness and she can now prescribe the best possible treatment to fight your throat infection.
Luckily, in today's medical world, most illnesses (or problems) are associated with a treatment (or solution).
This isn't always the case in business.
There are always multiple ways to solve a problem.
You could make a list of best practices you have read in a marketing blog, brainstorm multiple ideas with your team, or even look outside of your industry to find inspiration elsewhere.
To decide in which direction to go, you should come up with testable hypotheses, following this format:
If [variable], then [result].
- The variable is the element you want to modify, add, or take away.
- The result is the expected outcome.
Or, in other words, if [we do this thing], then we will [see a change in a specific metric].
Once you have a list of hypotheses, which one should you test first?
At Hotjar, we look at two key aspects:
- Ease: How easy it is to implement the hypothesis? How many hours will it take to complete the changes? How complex are the changes?
- Impact: How likely is this hypothesis going to solve the problem? Is it rooted in science or is it a wild guess?
You can then rate each of your hypotheses for each of these criteria and prioritize them: