Today we want to let you know that Hotjar is now integrated with Segment. This has been one of our more highly requested integrations, so we’re excited to share this news with you.
Segment allows website owners to collect data via an API and send it to hundreds of marketing, analytics and sales tools including Google Analytics, Salesforce, MailChimp and Intercom.
This integration supports Heatmaps and Recordings and allows you to instantly send customer data to Hotjar.
To set up the Segment integration, you simply need to update the Hotjar Site ID in your Segment account and activate it, without adding any code to your site. You can find more in-depth instructions in our guide.
Pretty cool, eh?
And there is more: we are working on additional integrations to release over the next few months. Look out for the new Optimizely integration, coming up next!
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Nick has 10+ years experience in digital marketing and leadership across many business verticals including SaaS, B2B technology channels, and the music industry. He currently leads a team of Content and Product Marketers at Hotjar.