An internal investment of €17.5 million & a new vision for the future of Hotjar

May 15, 2019 by David Darmanin
Since being founded in 2014, Hotjar has been bootstrapped and profitable. To date, we’ve only reinvested into the business and no dividends have been paid out to shareholders. We’ve done this because we’re truly passionate about our vision, the work we do, and the people we do it for, and we believe that we’re building the foundations of a long-lasting business.

How to implement effective leadership to grow a business

May 7, 2019 by David Darmanin
By the time my co-founders and I started Hotjar five years ago, we’d had enough experience to know that old-school approaches to business leadership—micro-management, lack of transparency, and so on—wouldn’t do anymore. We felt very passionate about the fact that work needed to better adapt to our lives, rather than our lives adapt to work.

An introduction to remote work from a remote company

May 1, 2019 by Ryan Robinson
Curious to know how things work at a fully remote company? I’m Ryan, Customer Success Manager at Hotjar, and I’ve been part of a remote team for almost two years. I’ve got plenty of insight to share!  

5 of our favorite virtual team-building activities to grow a strong remote team

April 24, 2019 by Fio Dossetto
One of the best things about working remotely is the freedom to do your job from anywhere in the world. But being part of a distributed team comes with certain challenges: when you can only meet your co-workers in person once or twice a year, it’s difficult to learn about interesting habits they may have outside of work, spot character-defining quirks, or even just get to know them as people.

"Guys": the new 4-letter word (and how we tried to say it less)

April 19, 2019 by Sara Bent
Working as part of a remote team comes with plenty of upsides. We Hotjarians get to work from wherever we want, choose our own work schedules, and spend more time with friends and family. But remote work isn't always easy; for example, building a shared and inclusive culture with a distributed team takes a conscious effort.

How to create landing page tests that increase conversions

April 10, 2019 by Sean Martin
If you’re running an online marketing campaign, you probably want the same thing everybody else does: better performance.

5 ways to use Hotjar to increase Shopify store conversions

April 3, 2019 by Artūras Zakrevskis
Shopify is a leading e-commerce platform, boasting over 800,000 stores worldwide. Opening a Shopify store may be simple enough, but consistently driving conversions and sales is a trickier task.

Time4Sleep made mobile conversions skyrocket—and you can, too!

March 27, 2019 by Louis Grenier
Mobile conversions are notoriously lower than desktop ones. And if you’ve hit a plateau and are struggling to increase conversion rate, don’t give up!

Psychographics and personas: how to get to the truth about why people buy

March 20, 2019 by Adele Revella
What do you know about your customers? Do you know what actually makes them buy or why they choose you?

How to grow & improve your WordPress site with Hotjar

March 14, 2019 by Zoe Sachs
WordPress powers over 33% of the web, making it the world’s most popular content management system (CMS). With that number of websites comes a huge amount of owners, marketers, product managers, and UX professionals who can benefit from learning more about the behavior and needs of people who visit their sites.
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