How to do your own market research in a lean way: a 4-step guide + example

January 22, 2019 by Louis Grenier
David Darmanin, Hotjar’s CEO (and my boss), launched two startups before Hotjar took off—but both companies crashed and burned. Each time, he and his team spent months trying to design an amazing product and user experience, but they failed because they didn’t have a clear understanding of what the market demanded.

Traditional business leadership is broken. Here's what we’re doing differently

January 17, 2019 by David Darmanin
By the time my co-founders and I started Hotjar five years ago, we’d had enough experience to know that the traditional approach to business leadership wasn’t working anymore.

Scroll maps: 5 ways to optimize UX and increase conversions

January 15, 2019 by Fio Dossetto
Heat maps are a powerful visual tool for tracking user behavior on your website or app and understanding how visitors interact with pages and page elements.

The one resolution you need in 2019 (that most people ignore)

January 8, 2019 by Louis Grenier
When I started my career in sales, I found myself surrounded by people who were always obsessed with something: competitors, market trends, industry best practices. Some would keep constant track of who else was selling what, and how much of it; others would go to great lengths to steal clients from the competition. We’d have weekly meetings where I would report on sales, and every single time we’d just look at these numbers going up and down on a spreadsheet. At one point, the marketing goal for the entire year was to get more fans on Facebook than one of our direct competitors.

Survey questions 101: the ultimate guide with 50+ survey question examples for you

December 19, 2018 by Louis Grenier
How well do you understand your prospects and customers? Do you know who they are, what keeps them awake at night, and what brought them to your website in search of a solution?

Increase conversions: your guide to improving conversion rate in 3 simple steps

December 13, 2018 by Fio Dossetto
Forget about best practices and quick hacks: to increase website conversion rate, your best strategic move is to understand your visitors, users, and customers, and give them what they need.

The beginner’s guide to website feedback with 10 practical use cases

December 11, 2018 by Louis Grenier
What do you do when your website is not converting, your product is not working, and people are leaving you? How do you find out what’s wrong—so you can fix it?

7 lessons learned as the co-founder of a €15M+ SaaS startup

December 4, 2018 by Marc von Brockdorff
I’m Marc von Brockdorff ,  co-founder and Director of Engineering at Hotjar. I have been building online products for the past 15 years and now spend most of my days planning the Hotjar product roadmap, interviewing candidates, and helping our product teams.

Customer experience guide: trends, strategies and examples for improving your customer experience in 2019

November 27, 2018 by David Peralta
We recently asked 2,000 customer experience (CX) professionals about the state of their company’s customer experience strategies, methods, goals, and obstacles.
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