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Behind the Scenes
5 ways to use Hotjar to increase Shopify store conversions
April 3, 2019 by
Shopify is a leading e-commerce platform, boasting over 800,000 stores worldwide. Opening a Shopify store may be simple enough, but consistently driving conversions and sales is a trickier task.
Time4Sleep made mobile conversions skyrocket—and you can, too!
March 27, 2019 by
Mobile conversions are notoriously lower than desktop ones. And if you’ve hit a plateau and are struggling to increase conversion rate, don’t give up!
Psychographics and personas: how to get to the truth about why people buy
March 20, 2019 by
What do you know about your customers? Do you know what actually makes them buy or why they choose you?
How to grow & improve your WordPress site with Hotjar
March 14, 2019 by
WordPress powers over 33% of the web, making it the world’s most popular content management system (CMS). With that number of websites comes a huge amount of owners, marketers, product managers, and UX professionals who can benefit from learning more about the behavior and needs of people who visit their sites.
Qualitative vs. quantitative user research: the answers you will (and won’t) get from each
March 12, 2019 by
How much research did you conduct before launching your last marketing campaign? Or running your last A/B test? Who had the final say on your website redesign?
How we defined our company values at Hotjar (and you can do the same)
March 7, 2019 by
When we started Hotjar in 2014, the four co-founders and I knew what we wanted from each other: the ability to move fast, stay lean, self-manage, and take ownership. We didn’t need to write any of it down as our official company values: we just acted in line with those principles and kept one another in check every day.
Research & Insights
How to collect and measure user feedback year-round: examples and tools we use
March 5, 2019 by
When we first launched Hotjar, success was anything but guaranteed. We were completely unknown, didn’t have a cent of outside funding, and were facing some well-known competitors.
Testimonials that don’t suck: the complete guide [+ 7 examples]
February 28, 2019 by
What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise?
Funnel analysis: how to increase conversions on your website
February 21, 2019 by
Visitors flow through your website every day, but somehow all of that traffic funnels down to just a trickle of conversions, sales, and signups. Funnel analysis can help you spot where users are leaving your website, so you can optimize it and increase conversions.
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