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Behind the Scenes
Testimonials that don’t suck: the complete guide [+ 7 examples]
February 28, 2019 by
What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise?
Funnel analysis: how to increase conversions on your website
February 21, 2019 by
Visitors flow through your website every day, but somehow all of that traffic funnels down to just a trickle of conversions, sales, and signups. Funnel analysis can help you spot where users are leaving your website, so you can optimize it and increase conversions.
Research & Insights
How to create customer satisfaction surveys to master your market [with examples]
February 19, 2019 by
Happy, successful customers are the lifeblood of any business. They’re what transforms your growth from a funnel into a flywheel. You can create happy customers, but to do it you have to truly understand them and how they think about you. So how do you know what they’re thinking? You have to ask!
The 15 best website survey questions to ask customers in 2019
February 14, 2019 by
Nobody knows more about what your users want than the users themselves. So why not ask them?
How this e-commerce company grew 2x by making NPS their most important metric
February 12, 2019 by
The day may come when you feel you’ve hit a wall with your business. Your products are great, and you have an amazing team of talented professionals working with you, but still, you can't seem to grow past your current revenue numbers.
Click tracking 101: what you need to know to start tracking clicks on your website
February 7, 2019 by
https://www.hotjar.com/session-recordings/Say you’ve built a page, published a form, or sent a newsletter. As soon as they are out there, you naturally want to make sure people interact with them by taking action—the most common one being people clicking (or tapping) on something.
Find your Net Promoter Score with these survey questions
February 5, 2019 by
Net Promoter Score (NPS): it’s the one metric businesses use to measure a snapshot of customer loyalty. You have probably encountered the basic NPS question (“how likely are you to recommend us on a scale from 0 to 10?”) as a customer yourself, but now you’re the one doing the asking—so we want to show you how to get maximum value out of your survey.
Open-ended vs. closed-ended questions: how to survey your users
January 31, 2019 by
Unless you’re a mind reader, the only way to find out what people are thinking is to ask them.
Research & Insights
How this e-learning company 5x their customer onboarding conversions [5-step process]
January 29, 2019 by
Most companies are surprised to discover that the vast majority of their users have never actually used their product. Not even once.
Session recordings: 5 ways replay tools improve user experience
January 24, 2019 by
You don’t need to guess what users are doing on your website. Session recordings let you watch how people browse, interact with, and move across pages, so you can empathize with their journey and spot any issues they encounter—which in turn gives you valuable data to fix and improve their user experience.
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