3 lessons from Bill Macaitis on building a customer-centric culture

August 3, 2018 by Fio Dossetto
At Hotjar we don’t want to be just another company who claims they are ‘customer-centric’ without putting in any of the (hard) work required.

How to succeed with customer-centric marketing in 4 key lessons

July 18, 2018 by Louis Grenier
What is customer-centric marketing? According to Bill Macaitis, a marketing leader who served Salesforce, Zendesk, and Slack, customer-centric marketing is about putting the interests of your customers first, using a blend of intuition, common sense, and solid data about customer behavior.

Recordings now support scrollable divs, SVG, CSS hover effects and insertRule()

June 28, 2018 by David Darmanin
We have a big update to Hotjar Recordings for you today! Hotjar now replays your visitors’ experiences more accurately – while always respecting their privacy ;)

New Emoticons 😀 for Incoming Feedback

June 20, 2018 by Andrew Michael
We’re excited to announce that we’ve added new emoticon styles to Incoming Feedback making it easier to match a style to your site design and audience.

3 reasons why customers leave Hotjar (and how we found out)

June 13, 2018 by Louis Grenier
On average, for every 100$ of Monthly Recurring Revenue (MRR) being newly generated on a given day, $32 is lost one year after (which means we’re left with $68 of MRR).

4 lessons Rand Fishkin learned from building a $45M software company

May 30, 2018 by Louis Grenier
Rand Fishkin found success by transforming his mother’s small business marketing firm into a $45M+ marketing software company. Over the course of 11 years, he helped to design and launch a multitude of software products and made his fair share of mistakes along the way. Lucky for you, Rand is an open book. Here are four lessons he learned building a $45M software company, based on a conversation we had with Rand Fishkin on Hotjar’s podcast 'The Humans Strike Back'.

1 year into NPS: the good, the bad, the ugly of getting our users’ feedback

May 16, 2018 by Louis Grenier
What changes can we make that will have the most positive impact on our users and customers? Why are some of them leaving and never coming back? These are two very important questions Hotjar needs to answer to continue to grow, and in order to answer them, we need user feedback.

GDPR compliance made simple

May 9, 2018 by Andrew Michael
By now, you are likely aware that on May 25, 2018, a new data privacy law introduced in Europe called the General Data Protection Regulation (GDPR) will come into force, impacting how businesses collect and process data.

Why we decided to trash our content strategy & gamble on a purpose-driven podcast

April 18, 2018 by Louis Grenier
In this post, I want to let you in on the entire process that went into developing ‘The Humans Strike Back’ by Hotjar; a podcast, a website, and a community about helping each other succeed as individuals, as employees, and as business owners by putting people first. It’s been a winding road, but hopefully, in seeing how this idea developed, you’ll gain insight into how to create your own purpose-driven marketing campaign that not only shines a spotlight on your company, but makes the world a better place for humans to live. Some of this may sound familiar, if you’ve signed up for our emails, but here I go into even greater depth and share the whole story of our journey to get back to being human.

The Humans Strike Back: why it’s time to put people first - in tech, in marketing, in everything

April 3, 2018 by Louis Grenier
I was hired by Hotjar last year to lead content, which I thought meant the blog, but it didn’t. Our CEO, David Darmanin, had a much wider scope in mind. It just took me a while to figure that out. Once I did, the idea to launch a podcast began to evolve (the evolution of which we’ll cover in our next post, because it’s an interesting story of trial, error and a picture of a light-saber wielding Rand Fishkin).
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