How we defined our company values at Hotjar (and you can do the same)

March 7, 2019 by David Darmanin
When we started Hotjar in 2014, the four co-founders and I knew what we wanted from each other: the ability to move fast, stay lean, self-manage, and take ownership. We didn’t need to write any of it down as our official company values: we just acted in line with those principles and kept one another in check every day.

How to collect and measure user feedback year-round: examples and tools we use

March 5, 2019 by Fio Dossetto
When we first launched Hotjar, success was anything but guaranteed. We were completely unknown, didn’t have a cent of outside funding, and were facing some well-known competitors.

Testimonials that don’t suck: the complete guide [+ 7 examples]

February 28, 2019 by Sean D'Souza
What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise?

Funnel analysis: how to increase conversions on your website

February 21, 2019 by Fio Dossetto
Visitors flow through your website every day, but somehow all of that traffic funnels down to just a trickle of conversions, sales, and signups. Funnel analysis can help you spot where users are leaving your website, so you can optimize it and increase conversions.

How to create customer satisfaction surveys to master your market [with examples]

February 19, 2019 by Michael Redbord
Happy, successful customers are the lifeblood of any business. They’re what transforms your growth from a funnel into a flywheel. You can create happy customers, but to do it you have to truly understand them and how they think about you. So how do you know what they’re thinking? You have to ask!

The 15 best website survey questions to ask customers in 2019

February 14, 2019 by Fio Dossetto
Nobody knows more about what your users want than the users themselves. So why not ask them?

How this e-commerce company grew 2x by making NPS their most important metric

February 12, 2019 by Louis Grenier
The day may come when you feel you’ve hit a wall with your business. Your products are great, and you have an amazing team of talented professionals working with you, but still, you can't seem to grow past your current revenue numbers.

Click tracking 101: what you need to know to start tracking clicks on your website

February 7, 2019 by Fio Dossetto
Say you’ve built a page, published a form, or sent a newsletter. As soon as they are out there, you naturally want to make sure people interact with them by taking action—the most common one being people clicking (or tapping) on something.

Open-ended vs. closed-ended questions: how to survey your users

January 31, 2019 by Fio Dossetto
Unless you’re a mind reader, the only way to find out what people are thinking is to ask them.

How this e-learning company 5x their customer onboarding conversions [5-step process]

January 29, 2019 by Will Egan
Most companies are surprised to discover that the vast majority of their users have never actually used their product. Not even once.
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