A product backlog is a centralized list of ideas and initiatives for things like new features, changes to existing features, bug fixes, and infrastructure optimizations. The backlog is dynamic, updated constantly, and never completed.
Efficiently managing your product backlog provides the foundation for successful teams and products. Allowing too many ideas and changing priorities to drive your backlog will become unmanageable and waste your most important resources: people, time, and money.
And anything that strains those resources beyond capacity will naturally have a negative impact on your top priority: your customers.
Successful product managers have a strategy to keep teams engaged, avoid chaos, and effectively manage an endless number of ideas and initiatives in their backlog—items have clear definitions, business values, and estimations of the resources needed to complete them.
When you manage your backlog with a disciplined, process-driven, and collaborative approach, you'll see:
- Improved team focus: teams don’t waste time arguing over information that’s not been validated.
- Streamlined workflow: teams aren’t working on tasks that are redundant or inefficient.
- Impactful delivery: features are delivered on time and meet business objectives.
- Customer delight: beyond meeting customer needs, you're building authentic relationships that stand the test of time.
Now, it’s all well and good preaching the virtues of a well-managed backlog; what you want to know is how to put this into practice.
Luckily, at Hotjar, we not only give product management teams the tools to better prioritize their backlog: we also have our own product team with a wealth of experience to share in getting it done.