When you want to find out things like where you’re losing people’s attention or where you should focus visitor engagement, you can use a specific type of heat map called a scroll map. Scroll maps quickly collect data on how visitors scroll through your website, so you can spot UX improvements, make changes, and ultimately increase conversions.
After all, happy users are good for business.
By the end of this post, you’ll know everything you need to know about scroll maps: what they are, how to set one up, and how to use them to find insights that will supercharge your user experience. We cover: