Turning your career around: the real-life stories of 7 Hotjar team members

July 19, 2017 by Louis Grenier
Beeeeeep! Beeeeeep! That's the sound of your alarm going off. Beeeeeep! Beeeeeep! Oh come on, one more minute! I need to sleep a bit more... I really don't want to go to work...

How we're re-investing €4 Million in 2017 to make Hotjar even better

July 5, 2017 by David Darmanin
Hotjar was founded in 2014 with a bold vision to ‘Change the way digital experiences are built and improved by democratizing user analytics and feedback’. In less than three years, we went from running a 9-month beta program, to making Hotjar available to the public, to experiencing tremendous growth by finally reaching an Annual Recurring Revenue (ARR) of €8 Million as of June 2017.

Opening the gate: how we’re using open-access content for trust and growth

June 6, 2017 by Fio Dossetto
Sticking an opt-in gate in front of your content and counting how many people go through it has become the go-to solution to measure lead generation and marketing success. But is inundating people with pop-ups that promise mind-blowing content in exchange for their email address really the best way to go about building your brand/business?

The Hotjar story (part 2) – from beta to €1 million ARR in 6 months

May 29, 2017 by David Darmanin
Data from Chartmogul - March to September 2015 Last year we wrote about how Hotjar went from idea to 60,000 beta signups in 6 months. As we inched closer to the end of the 6-month Hotjar beta phase, we had no idea what would happen once we started asking for payment. 

3 awards, 9 talks, 18 startups: Hotjar’s XAwards round-up

May 18, 2017 by Fio Dossetto
Back in February, we launched the XAwards for early stage startups (2 to 5 members) to discover some of the world’s most innovative and exciting teams, and learn about the products and services they are building. We also wanted to give back to the startup community with three XAwards cash prizes: €20,000 for Best Overall Experience, €5,000 for Best Tech Achievement and €5,000 for Best Mobile App Experience.

The passion fallacy (or, why you need more than 'passion' to be successful)

September 22, 2016 by David Darmanin
“Follow your passion!” At some point in your life, you’ve undoubtedly heard someone say that all you need to do to succeed is to “follow your passion.” While it’s true in some cases, it doesn't always (or often) translate into automatic success in the startup world. And, in many cases, following your passion can lead you straight into a failed business. So, what’s the solution?

Hanging out in the Mediterranean: how Hotjar does remote team meetups

August 11, 2016 by Hotjar team
In June 2016 the Hotjar team flew in from all over the world to spend a week together on the gorgeous island of Malta (click here in case you’re wondering where it is). Hotjar Headquarters is in Malta so we figured - why not hold our bi-annual company meetup there?

9 lessons learned scaling Hotjar's tech architecture to handle 21,875,000 requests per hour

June 1, 2016 by Marc von Brockdorff
We’re extremely ambitious - our goal is to have Hotjar installed on 10 million sites. Having such a bold vision whilst taking a freemium approach presents huge technical challenges. How does an engineering team build a platform that can handle hundreds of millions of requests per day knowing that the majority of that traffic is coming from free users? Early on, we knew the key was to do things differently and focus on building a platform that can scale. So just how much data and traffic are we dealing with? As of writing this blog post, Hotjar has been installed on 151,036 sites. Over the past few days, we had an average of 525 million requests to our script per day. That’s 21,875,000 per hour. And 364,583 per minute. Our databases contain 37.25TB of data and grow by around 5GB per day. We write 1,500 requests to the database per second.

How to grow and run a remote business - the Hotjar way

February 4, 2016 by Tara Robertson
When Hotjar was initially built the founders knew they wanted to grow and flourish the company in a remote environment. Rather than be held back, they wanted to allow the flexibility to find the best people in the world while also providing the opportunity for Hotjar employees to live wherever they wanted, spend time with their families and friends at their leisure, and control their own working schedules. This belief system quickly grew into what we all call 'The Hotjar Way' internally. We have been able to grow, manage, and maintain an awesome culture across the world. So we wanted to share with you how we did it!

The Hotjar story (part 1) – from idea to 60,000 beta signups in 6 months

January 12, 2016 by David Darmanin
I failed miserably in 2 startups before Hotjar. In both cases we built a product for months before we took it to market and started ‘selling’ it at scale. We thought that a well planned and complete user experience together with a top notch design were critical requirements before launch. We were completely wrong.
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