We recently spoke with Martin Stone, Head of Research at Conversion Rate Experts and discussed their method for research-driven improvements, why Hotjar is so useful in their toolstack, and how you can get started with a similar approach to generate wins for your business.
Garrett Mehrguth is the CEO of Directive Consulting, an agency he started in Southern California when he wasn’t even old enough to legally have a beer yet. Fast forward a few years and his agency is now an Unbounce Partner and MozLocal Recommended Local Company that serves small-enterprise level firms all over the globe. Garrett recently sat down with us to tell us how Hotjar has been essential in helping his agency grow and get clients. Keep reading to see what he had to say.
Who: HeyOrca is a social media planning and approval tool that allows marketing agencies, consultants, and their clients to seamlessly plan and approve content in their upcoming social media calendar.
Results: 65% of NPS respondents were "Promoters" and UX bugs were identified and fixed.Continue reading “Case Study: How HeyOrca Used Hotjar to Increase Visibility, Fix Bugs, and Delight Their Customers” »
Dave McGeady, CEO of Wyldsson launched a new webstore over the last year. With sales showing an immediate drop they needed a solution to determine what went wrong in the site launch and how they could fix it. Here’s how they were able to increase webstore sales by over 30% using Hotjar analytics.
Reviewing the Current Situation
Wyldsson was very excited to launch their new webstore after months of design, development, and planning. When the webstore was brought live it was natural that they would expect conversion rates to increase. Unfortunately, the opposite happened and they had no idea why. As a startup, Dave needed to find answers quickly on what went wrong in their planning and how to build conversion rates back up, with the goal to increase sales.Continue reading “How an eCommerce Site Increased Online Sales By 30% With Just a Few Tweaks to Their Site” »
StudentCrowd is a platform developed for university students in the UK to review just about anything, from the university, courses, accommodation, and even part-time jobs. As COO & Founder of StudentCrowd, Paul Humphreys reviews form conversion rates as one of their key performance metrics that is evaluated weekly.Continue reading “Case Study: How StudentCrowd Increased Conversions by 55% in Only 2 Hours.” »
Delivering superb user experiences for your website’s audience is not simply about creating stellar designs that captivate and inspire awe. In reality, the best experiences go unnoticed because they make work so simple and intuitive that everything flows naturally. We certainly know, as business owners and marketers, that we may at times be disappointed by the absence of the audible “wow.” However, sometimes the wow factor comes from just offering something that works and provides for your end users’ needs. As a prerequisite to this accomplishment, David had to do some work to get feedback on what visitors needed in their visit to his client’s website, a website for wedding inspiration. He started this journey with the Hotjar Poll feature.Continue reading “Case Study: How Poll Questions Can Be Optimised To Get Better Responses” »
Frustrated by his own experiences purchasing online, Hans van Leersum built an online store not just focused on selling but delivering an experience suited for each customer. Hans founded Trampoline Plezier with one goal in mind, making kids happy, and he does that by selling trampolines.Continue reading “How an eCommerce Site Made One Simple Change to Increase Conversions By 11%” »