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survey questions 101

Survey questions 101: over 70 survey question examples + types of surveys and FAQs

January 23, 2020 by the Hotjar team Research & Insights, Marketing
How well do you understand your prospects and customers? Do you know who they are, what keeps them awake at night, and what brought them to your business in search of a solution?
Blog-113-testimonials

6 steps to creating testimonials that drive sales (and don't suck)

October 02, 2019 by the Hotjar team
When you get on a website and read a wall of customer testimonials that gush with nothing but praise, it’s not surprising if your first reactions are skepticism or suspicion.
how to create customer satisfaction surveys to master your market

How to create customer satisfaction survey questions to master your market [with examples]

February 19, 2019 by Michael Redbord
Happy, successful customers are the lifeblood of any business. They’re what transforms your growth from a funnel into a flywheel. You can create happy customers, but to do it you have to truly understand them and how they think about you.So how do you know what they’re thinking? You have to ask!My name is Michael Redbord, and I helped bu…
how this e learning company 5x their customer onboarding conversions

How this simple 5-step process can 5x your conversions

January 29, 2019 by Will Egan
Most companies are surprised to discover that the vast majority of their users have never actually used their product. Not even once.I am Will Egan, CMO at Ausmed, and designing high-converting customer experiences is my daily job. In my experience, low product usage, poor retention rates, weak referral, and low revenue growth can all be…
the one resolution you need In 2019

The one resolution you need in 2019 (that most people ignore)

January 08, 2019 by Louis Grenier
When I started my career in sales, I found myself surrounded by people who were always obsessed with something: competitors, market trends, industry best practices. Some would keep constant track of who else was selling what, and how much of it; others would go to great lengths to steal clients from the competition. We’d have weekly meet…
the beginner’s guide to website feedback with 10 practical use cases

The beginner’s guide to website feedback with 10 practical use cases

December 11, 2018 by Louis Grenier
What do you do when your website is not converting, your product is not working, and people are leaving you? How do you find out what’s wrong—so you can fix it?Companies and leaders who deliver outstanding experiences for their website visitors and users know something you might not: that customer feedback is the number one driver to cre…
how to create a simple accurate user persona in 4 steps without leaving your desk

How to create a simple, accurate user persona in 4 steps without leaving your desk [template + example]

November 20, 2018 by Louis Grenier
Developing an accurate picture of your customers doesn’t need to cost you large amounts of money and effort. There’s a time and a place for specialized tools, in-depth interviews, and complex datasets; but you can also do a lot with little, and simply asking your customers three questions should give you a clear enough idea of who you’re…
why do people leave your website

Why do people leave your website? The answer lies with your 'Undecided Explorers'!

October 18, 2018 by Louis Grenier
When you set out to improve conversion rates, where do you focus your attention? Do you obsess over the visitors who leave your website without buying?Hotjar Founder and CEO David Darmanin made that mistake for years—but when he switched his focus and started looking at the users who did convert, he saw real results.
3 lessons from bill macaitis on building a customer centric culture

3 lessons from Bill Macaitis on building a customer-centric culture

August 03, 2018 by Fio Dossetto
At Hotjar we don’t want to be just another company who claims they are ‘customer-centric’ without putting in any of the (hard) work required.In our quest to learn from the best, we recently turned to Bill Macaitis (former marketing executive for Slack, Zendesk, and Salesforce) for inspiration and guidance on what he’s learned about custo…
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