When you get on a website and read a wall of customer testimonials that gush with nothing but praise, it’s not surprising if your first reactions are skepticism or suspicion.

Happy, successful customers are the lifeblood of any business. They’re what transforms your growth from a funnel into a flywheel. You can create happy customers, but to do it you have to truly unders…

Most companies are surprised to discover that the vast majority of their users have never actually used their product. Not even once.I am Will Egan, CMO at Ausmed, and designing high-converting custo…

When I started my career in sales, I found myself surrounded by people who were always obsessed with something: competitors, market trends, industry best practices. Some would keep constant track of …

What do you do when your website is not converting, your product is not working, and people are leaving you? How do you find out what’s wrong—so you can fix it?Companies and leaders who deliver outst…

Developing an accurate picture of your customers doesn’t need to cost you large amounts of money and effort. There’s a time and a place for specialized tools, in-depth interviews, and complex dataset…

When you set out to improve conversion rates, where do you focus your attention? Do you obsess over the visitors who leave your website without buying?Hotjar Founder and CEO David Darmanin made that …

At Hotjar we don’t want to be just another company who claims they are ‘customer-centric’ without putting in any of the (hard) work required.In our quest to learn from the best, we recently turned to…