The beginner’s guide to website feedback with 10 practical use cases

December 11, 2018 by Louis Grenier
What do you do when your website is not converting, your product is not working, and people are leaving you? How do you find out what’s wrong—so you can fix it?

How to improve customer experience: 2019 trends, strategy, & examples

November 27, 2018 by David Peralta
We recently asked 2,000 customer experience (CX) professionals about the state of their company’s customer experience strategies, methods, goals, and obstacles.

How to create a simple, accurate user persona in 4 steps without leaving your desk [template + example]

November 20, 2018 by Louis Grenier
Developing an accurate picture of your customers doesn’t need to cost you large amounts of money and effort.

Why do people leave your website? The answer lies with your 'Undecided Explorers'!

October 18, 2018 by Louis Grenier
When you set out to improve conversion rates, where do you focus your attention? Do you obsess over the visitors who leave your website without buying?

How to set up an e-commerce post-purchase survey in 7 steps

September 6, 2018 by David Peralta
Implementing a survey right after your customers make a purchase is an easy, non-intrusive way to help you boost your e-commerce sales. By collecting website feedback, you get to learn directly from your customers how to improve the buying experience and overcome potential objections. In fact, it’s so valuable and simple to create that we recommend all our e-commerce customers create this survey before any other. That’s why we’ve put together this quick guide: to help you create a simple, post-purchase survey in just a few minutes.

3 lessons from Bill Macaitis on building a customer-centric culture

August 3, 2018 by Fio Dossetto
At Hotjar we don’t want to be just another company who claims they are ‘customer-centric’ without putting in any of the (hard) work required.

An expert's advice on successful customer-centric marketing

July 18, 2018 by Louis Grenier
In the world of marketing, there is no shortage of approaches and strategies. One such method is called customer-centric marketing. We were fortunate enough to interview Bill Macaitis, a marketing leader who served Salesforce, Zendesk, and Slack, about this approach, and learn exactly how customer-centric marketing has helped him—and can help you—grow these companies. 

3 reasons why customers leave Hotjar (and how we found out)

June 13, 2018 by Louis Grenier
On average, for every 100$ of Monthly Recurring Revenue (MRR) being newly generated on a given day, $32 is lost one year after (which means we’re left with $68 of MRR).

4 lessons Rand Fishkin learned from building a $45M software company

May 30, 2018 by Louis Grenier
Rand Fishkin found success by transforming his mother’s small business marketing firm into a $45M+ marketing software company. Over the course of 11 years, he helped to design and launch a multitude of software products and made his fair share of mistakes along the way. Lucky for you, Rand is an open book. Here are four lessons he learned building a $45M software company, based on a conversation we had with Rand Fishkin on Hotjar’s podcast 'The Humans Strike Back'.

Why we decided to trash our content strategy & gamble on a purpose-driven podcast

April 18, 2018 by Louis Grenier
In this post, I want to let you in on the entire process that went into developing ‘The Humans Strike Back’ by Hotjar; a podcast, a website, and a community about helping each other succeed as individuals, as employees, and as business owners by putting people first. It’s been a winding road, but hopefully, in seeing how this idea developed, you’ll gain insight into how to create your own purpose-driven marketing campaign that not only shines a spotlight on your company, but makes the world a better place for humans to live. Some of this may sound familiar, if you’ve signed up for our emails, but here I go into even greater depth and share the whole story of our journey to get back to being human.
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