The Humans Strike Back: why it’s time to put people first - in tech, in marketing, in everything

April 3, 2018 by Louis Grenier
I was hired by Hotjar last year to lead content, which I thought meant the blog, but it didn’t. Our CEO, David Darmanin, had a much wider scope in mind. It just took me a while to figure that out. Once I did, the idea to launch a podcast began to evolve (the evolution of which we’ll cover in our next post, because it’s an interesting story of trial, error and a picture of a light-saber wielding Rand Fishkin).

How 400+ beta readers helped us write our best content (PS: you can do the same)

December 20, 2017 by Fio Dossetto
For decades, software developers have been using beta testers to get feedback on products ahead of their official release. For centuries before them, novelists and literary writers used beta readers to get opinions on late drafts before preparing manuscripts for publication. At Hotjar, we are not new to using beta testers for our software, but we only recently decided to learn a lesson from literature and apply a beta reader approach to our content.  

Death by 'best practices': why they can kill your business

October 11, 2017 by Louis Grenier
It was my first job in digital marketing and I wanted to make an impression as quickly as possible. I was working for a SaaS company in Dublin and one of my objectives was to increase the conversion rate from visitors to paid customers. I really had no clue where to start.
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