How to collect and measure user feedback year-round: examples and tools we use

March 5, 2019 by Fio Dossetto
When we first launched Hotjar, success was anything but guaranteed. We were completely unknown, didn’t have a cent of outside funding, and were facing some well-known competitors.

How to create customer satisfaction surveys to master your market [with examples]

February 19, 2019 by Michael Redbord
Happy, successful customers are the lifeblood of any business. They’re what transforms your growth from a funnel into a flywheel. You can create happy customers, but to do it you have to truly understand them and how they think about you. So how do you know what they’re thinking? You have to ask!

How this e-learning company 5x their customer onboarding conversions [5-step process]

January 29, 2019 by Will Egan
Most companies are surprised to discover that the vast majority of their users have never actually used their product. Not even once.

How to do your own market research in a lean way: a 4-step guide + example

January 22, 2019 by Louis Grenier
David Darmanin, Hotjar’s CEO (and my boss), launched two startups before Hotjar took off—but both companies crashed and burned. Each time, he and his team spent months trying to design an amazing product and user experience, but they failed because they didn’t have a clear understanding of what the market demanded.

Survey questions 101: 50+ survey question examples, different types of surveys, and FAQs

December 19, 2018 by Louis Grenier
How well do you understand your prospects and customers? Do you know who they are, what keeps them awake at night, and what brought them to your website in search of a solution?

5 questions to ask customers about your product when it isn’t selling

August 22, 2018 by Louis Grenier
What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? I spoke with two business leaders who saw this happen: Brian Dean (founder of Backlinko) and Sarah Doody (author of UX Notebook). They bounced back by reaching out to the only people who could help them figure out what to do: their existing customers.

How to analyze open-ended questions in 5 steps [template included]

August 15, 2018 by Louis Grenier
Open-ended questions are great for getting authentic feedback because they give people a chance to describe what they’re experiencing in their own voice. Analyzing such survey questions yourself is an excellent opportunity to empathize with your audience, gather essential insights, and make the right decisions. But you may be wondering...

How to go to market quickly and fail fast

October 29, 2016 by David Darmanin
If you’re building a startup or digital business (or want to), the worst thing you can ever do is fail slowly.

What kind of product creator are you: facilitator, peddler, entertainer, or dealer?

August 4, 2016 by Hotjar team
Building a SaaS product, app, or site? If you’re a Product Creator in any capacity, the way you build your product will dictate the level of success you'll achieve. Like me, you’ve seen products and apps come and go. Some disappear as quickly as they arrive, and some (like Facebook, YouTube, Snapchat, et al) have achieved incredible success. But, why is it that people get hooked on some products while others don't even make a ripple in the pond?

How To Discover What Your Users Want To Read (So You Can Write It For Them)

July 22, 2016 by Hotjar team
At Hotjar, we use Hotjar in everything we do. Whether it’s building, writing, scaling, designing, or hiring - Hotjar helps us make Hotjar better. We’re firm believers of practicing what we preach (and we 100% believe in our product) so using Hotjar to grow Hotjar is a must for our team. Now to the problem: most content marketers struggle with "creating more engaging content," as evidenced by this phenomenal study put together by The Content Marketing Institute: We’ve learned some really great tips over the past few years when it comes to producing content and here's the secret: you already have everything you need at your disposal to create great content .
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