How to analyze open-ended questions in 5 steps [template included]

August 15, 2018 by Louis Grenier
Open-ended questions are great for getting authentic feedback because they give people a chance to describe what they’re experiencing in their own voice. Analyzing such questions yourself is an excellent opportunity to empathize with your audience, gather essential insights, and make the right decisions. But you may be wondering...

How to go to market quickly and fail fast

October 29, 2016 by David Darmanin
If you’re building a startup or digital business (or want to), the worst thing you can ever do is fail slowly.

What kind of product creator are you: facilitator, peddler, entertainer, or dealer?

August 4, 2016 by Hotjar
Building a SaaS product, app, or site? If you’re a Product Creator in any capacity, the way you build your product will dictate the level of success you'll achieve. Like me, you’ve seen products and apps come and go. Some disappear as quickly as they arrive, and some (like Facebook, YouTube, Snapchat, et al) have achieved incredible success. But, why is it that people get hooked on some products while others don't even make a ripple in the pond?

How to discover what your users want to read (so you can write it for them)

July 22, 2016 by Hotjar team
At Hotjar, we use Hotjar in everything we do. Whether it’s building, writing, scaling, designing, or hiring - Hotjar helps us make Hotjar better. We’re firm believers of practicing what we preach (and we 100% believe in our product) so using Hotjar to grow Hotjar is a must for our team. Now to the problem: most content marketers struggle with "creating more engaging content," as evidenced by this phenomenal study put together by The Content Marketing Institute: We’ve learned some really great tips over the past few years when it comes to producing content and here's the secret: you already have everything you need at your disposal to create great content .

How to Nudge for Good (and Not Evil)

June 8, 2016 by Brian Lenney
Have you ever wondered what your users think of your website? Sure you have. But have you let your users inform (even dictate) your design process? If you're like a lot of website owners in the world, your answer might be: maybe. There’s a lot that goes into designing with your user in mind. If you want to truly understand them, you need to take their opinions and feedback into account. When you do you can lay out a path for them that’s clear and helpful - one that nudges them in the right direction. So in this post, we’ll be looking at how user feedback informs good design and empowers you to lay out your user’s journey in a way that makes it easy for them. But...a nudge?