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Startups
Research & Insights

How to Go to Market Quickly and Fail Fast

If you’re building a startup or digital business (or want to), the worst thing you can ever do is fail slowly.

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Startups, Research & Insights

Startups
UX Design
Research & Insights

What Kind of Product Creator Are You - Facilitator, Peddler, Entertainer, or Dealer?

Building a SaaS product, app, or site?

If you’re a Product Creator in any capacity, the way you build your product will dictate the level of success you'll achieve. Like me, you’ve seen products and apps come and go. Some disappear as quickly as they arrive, and some (like Facebook, YouTube, Snapchat, et al) have achieved incredible success.

But, why is it that people get hooked on some products while others don't even make a ripple in the pond?

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Startups, UX Design, Research & Insights

Research & Insights

How to Discover What Your Users Want to Read (So You Can Write It for Them)

At Hotjar, we use Hotjar in everything we do.

Whether it’s building, writing, scaling, designing, or hiring - Hotjar helps us make Hotjar better. We’re firm believers of practicing what we preach (and we 100% believe in our product) so using Hotjar to grow Hotjar is a must for our team.

Now to the problem: most content marketers struggle with "creating more engaging content," as evidenced by this phenomenal study put together by The Content Marketing Institute:

We’ve learned some really great tips over the past few years when it comes to producing content and here's the secret: you already have everything you need to create great content at your disposal.

Continue reading “How to Discover What Your Users Want to Read (So You Can Write It for Them)” »

Research & Insights

Research & Insights

How to Nudge for Good (and Not Evil)

Have you ever wondered what your users think of your website? Sure you have. But have you let your users inform (even dictate) your design process? If you're like a lot of website owners in the world, your answer might be: maybe.

There’s a lot that goes into designing with your user in mind. If you want to truly understand them, you need to take their opinions and feedback into account. When you do you can lay out a path for them that’s clear and helpful - one that nudges them in the right direction.

So in this post, we’ll be looking at how user feedback informs good design and empowers you to lay out your user’s journey in a way that makes it easy for them.

But...a nudge?

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Research & Insights

Research & Insights

5 Ways Hotjar Recordings Help You Understand Your Users

Websites, landing pages, SaaS tools. All of it. We want to facilitate a digital revolution to help designers, programmers, and marketers build user-centric platforms and tools. But this only works if you understand your user in the first place:

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Research & Insights

Research & Insights

A Guide For Startups: Giving Your Users The Customer Support They Deserve

At Hotjar, we firmly believe that the user always comes first. Online startups can no longer get away with offering a mediocre product or a sub-par customer experience. Users expect a great user experience and responsive, quick customer support and the companies that will succeed are those who can provide exactly that.

As soon as customers get good support somewhere (regardless of the industry), anything less is sub-par.
Chris Duell from Elev.io

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Research & Insights

Research & Insights

The Questions We Love to Ask Users (And You Should, Too!)

We are often asked what questions are the ‘right’ questions to ask your users in polls and surveys. Our answer: it varies.

It really depends on the experience of the user and what you are trying to achieve...

To get you started on the right track, we've put together a list of questions that we've found to be the most successful and engaging with visitors – organized by your business type:

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Research & Insights

Research & Insights

We Analysed The Homepages Of 20 Awesome Startups And Here Is What We Learnt

Your startup's homepage or landing page may be the one most important page of your site. Think of it as an empty canvas which you, as a business owner or web designer, can use to engage your first-time visitors. Primarily, your homepage's job is to explain what your product or service is all about. But of course, it needs to do much more. It needs to provide your visitors with re-assurance that you are trustworthy, reliable and real. It needs to tell your visitor where to go next. It needs to provide enough information to keep your visitors from pressing the back button. And it needs to do all this in as little time as possible.

Continue reading “We Analysed The Homepages Of 20 Awesome Startups And Here Is What We Learnt” »

Research & Insights

Research & Insights

8 Skills You Need to Become a UX Design Rockstar

If you are expecting this to be a list of tools, devices or platforms then be prepared to be disappointed!

Being a rockstar at UX design means that you can deliver bankable and measurable results with your work... not eye-candy that impresses your friends and colleagues. So understandably, I chose to base this list on what I have learnt from seeing UX specialists at work on hundreds of projects, split tests and experiments.

Mastering these 8 skills might not be a simple feat - but the returns of achieving this will be worth the while. Every competitive organisation will pay handsomely for a UX rockstar!

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Research & Insights

Research & Insights

A 5 Minute Guide To Cloud Hosting For Startups And Web Designers

Cloud hosting is used by almost everyone today, ranging from the newest startup companies to some of the biggest players in the industry (Pinterest, Airbnb and Netflix all run on publicly available clouds). Before the advent of cloud hosting, you had to buy or rent your servers and manage them yourself. This is still a viable approach if you have very specific needs, but for most use cases the cloud works remarkably well...however not without a couple of caveats.

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Research & Insights

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