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Behind the Scenes
Using heat maps to improve your website’s UX: 5 ways to get started
June 4, 2019 by
The clue is in the name: UX (user experience) is all about your users. So it makes sense that the more user-focused you are when collecting website data, the better equipped you’ll be to make optimizations that serve your users’ needs.
Research & Insights
What kind of product creator are you: facilitator, peddler, entertainer, or dealer?
August 4, 2016 by
Building a SaaS product, app, or site? If you’re a Product Creator in any capacity, the way you build your product will dictate the level of success you'll achieve. Like me, you’ve seen products and apps come and go. Some disappear as quickly as they arrive, and some (like Facebook, YouTube, Snapchat, et al) have achieved incredible success. But, why is it that people get hooked on some products while others don't even make a ripple in the pond?
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