Check out a recording from one of our Customer Success team's webinars; we added a write-up and a lot of extra links to each section, to make sure you find all the support you need to get started.
Hotjar background, toolset, and methodology [00:00 - 04:00]
Technical details [04:00 - 05:50]
Hotjar tools deep-dive [05:50 - end of video]
Hotjar has been around since 2014—but don't let our relatively young age fool you. We've been fortunate to grow very fast, work with a variety of industries and websites, and be trusted by a lot of big brands like Udemy, Nintendo, and Spotify.
(check out the testimonials available on our customer page)
Before Hotjar, people who wanted to improve their websites and user experiences would need to use multiple tools (like recordings, analytics, heatmaps, feedback tools, etc.), each of which had its own scripts to install. They would also need a lot of work to put all the separate results together to get some
At Hotjar, we wanted to make sure that our users would gather all the information about how their website or app is being used, and why, from just one account with one script. We believe that to truly empathize with your visitors, and get the most actionable and valuable results, you must look at the what (analytics) and the why (feedback) together.
Our pricing page is one of our most valuable pages, so we wanted to understand a) how it performed and b) how we could improve it.
We used a heatmap (one of our analytics tools) to see what people were looking at and clicking on, and shortly after we added a poll (one of our feedback tools) that asked: "Is our pricing clear? If not—what would you change?"
Within a couple of days, we could see a lot of clicks on the third column from the left in the image above (where you see the red dot), and we assumed it was because people were particularly interested in that plan.
But after adding the poll, we discovered that people spent a lot of time clicking because they did not understand the pricing at all, and were hoping to get more information. This came up hundreds of times in the polls and was the kind of insight we needed to create a clearer version of our pricing table.
Our tools are designed to help you understand ‘the big picture’ of who is coming to your website, who they are, why they're converting (or not), and what patterns of behavior exist (we generally equate this to playing chess: when you play, you need to be able to see the entire chessboard before making your next move). To help you get the most out of Hotjar, we recommend that you take a look at our “big picture methodology” so you can discover:
Hotjar is different from tools that automatically collect data from every single page at a constant rate—which is costly and gives you a lot of data that you might not ever get a chance to see. Instead, we allow you to collect an unlimited amount of heatmaps, recordings, and other analytics data on-demand when you need it.
We offer different data collection plans based on your traffic, so you have the flexibility to capture what you want, based on the challenges you have. In fact, Hotjar is ideal for agile teams that make small, frequent changes: every time you make changes to your website, you can use Hotjar to get insights.
Further reading: our pricing page (make sure to check out the FAQ section at the bottom) and our pricing help guides.
To use Hotjar, you first need to install the script (we call it “tracking code”) on your website: simply follow this step-by-step guide to the Hotjar tracking code that helps you get set up in minutes.
PS: we are often
Your privacy and that of your users is a priority for us. We use Amazon infrastructure to keep all the data extra safe, all of the passwords are encrypted, and communications between servers are secure.
If you want to know more, here is a technical overview of our data safety, privacy, and security protocols.
Speaking of privacy: in November 2019, our CEO David Darmanin published an article that discusses our commitment to privacy; we also committed to achieving compliance with GDPR before the regulation went into effect in May 2018.
All the tools available in Hotjar are currently organised under two categories:
Heatmaps help you understand what users want, care about, and do on your website or app by visually representing their clicks, taps, and scrolling behavior.
Here are some resources to help you get great results with Heatmaps:
With Visitor Recordings, you can watch recordings of your visitors’ browsers as they click, tap, scroll, and navigate across the pages of your website or app, which helps you spot the usability issues and obstacles they encounter.
Here are a few extra resources to help you get great results with Visitor Recordings:
Funnel reports help you identify where your visitors are commonly dropping off (leaving) your website: once you know, you can find your biggest opportunities for testing and improvement.
Here are some of our articles to help you get great results with Funnels:
Form reports help you analyse your forms and discover which fields take too long to ﬁll, which are left blank, and why your visitors abandon your form—so you can work on testing and improving the situation.
Here are some resources to help you get great results with Forms:
With Incoming Feedback, your visitors have an easy way to leave instant visual feedback on your website or app, so you get to discover what they love (and hate), identify issues, and find opportunities for growth.
Here is a list of resources to help you get great results with Incoming Feedback:
Here is a list of resources to help you get great results with Polls:
Surveys let you direct your visitors to a separate survey page and receive their in-depth feedback on your website or app, and even on your entire business.
Here are some more resources to help you get great results with Surveys:
Well, that's a wrap. Happy Hotjarring!