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Customer retention emails ⚡

Best practices: marketers and product or website owners

2 emails that increase retention - Kristen LaFrance

Ecom retention expert Kristen LaFrance explains how to build customer retention via emails, and shares two must-send emails every ecommerce store should have. What Kristen covers:

  • The importance of email as a key channel for building brand equity with potential and existing customers

  • Must-send email #1: the "pre-delivery connection" email + one practical example

  • Must-send email #2: the "post-delivery feedback" email + one practical example