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Emotional triggers in marketing ⚡

Best practices

2 emotional triggers to test - Talia Wolf

Talia Wolf from GetUplift explains the role emotions play in people's buying habits—and how to use this knowledge to apply the right marketing triggers. What Talia covers:

  • How knowing your customers' emotional triggers can help you create better, higher-converting pages

  • Social image and self image as emotional triggers

  • The "Have a / Become a [solution] you can [desirable self-image]" formula

  • The "The only [solution[ made exclusively to the [most desirable social image outcome]" formula