Question types & bank
Ask short or long open-ended questions, have quick yes or no answers or rating scales, and collect emails for validation. If you don’t know what to start asking, Hotjar helps you get inspiration from our drag and drop question bank. You can also get some inspiration from this website feedback article.
Net Promoter Score® (NPS)
Net Promoter Score helps you measure & improve the percentage of your users who refer you to their friends. This will help you discover the elements that are driving people to your site so you can improve upon them to delight more users and convert more visitors.
Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc
Event & logic
If you want to limit your questions to specific visitors on your website, it’s easy to add time and event-based targeting. Thanks to Hotjar’s question logic you can ask follow up questions based on your visitor’s initial answers which help you get better and more relevant insights.
Surveys can be customized by position and color to match your brand.
Get an instant feel for answers to open-ended questions with word maps and quickly quantify selected responses through visual graphs.