Understand how users behave on your site, what they need, and how they feel, fast.
No credit card required
56,549 users signed up last month
GDPR- & CCPA-ready
The slow, manual days of collating data and feedback are over.
Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.
Trusted by 900,000 websites in 180+ countries
No credit card required
56,549 users signed up last month
GDPR- & CCPA-ready
How Hotjar works
Understand how users really experience your site.
Heatmaps
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
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Recordings
See what your users see
Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.
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Feedback
Discover how users feel
A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.
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Surveys
Hear from your users
Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.
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Learn how we keep end-user privacy at the heart of everything we do.
GDPR commitment
CCPA commitment
PCI compliance
Our approach to privacy
Get started with Hotjar
It only takes a few minutes to get started with Hotjar. Understand your users—start free, today.
No credit card required
56,549 users signed up last month
GDPR- & CCPA-ready
Spot opportunities to improve your product or site
Get inspired with new ideas to improve your user experience. Grow your business with reliable product insights.
Validate your ideas with reliable user data
Stop guessing what your users want. Use Hotjar to validate your ideas with real, unbiased insights about what your users need.
Get buy-in for your ideas with head-turning insights
Build a compelling case for your ideas with real user insights and feedback from Hotjar. Get everyone in your team on the same page.
Discover issues users encounter, fast
See how users interact with your product, investigate how they experience problems or blockers, to prioritize the right improvements.
We play well with others
Save time and effort. Integrate Hotjar with dozens of tools.
Hear from your peers
Discovering pain points
Learn how Invision's digital product team uses Hotjar to improve the customer experience.
"Hotjar is a critical tool for us to understand our users and identify any pain points where they might be getting stuck."
Hear from your peers
Getting buy-in
Learn how the UK's no.1 job portal uses Hotjar to optimize the user experience.
"We like to make people happy at Reed.co.uk and Hotjar's Feedback shows us how well we are doing."
Hear from your peers
Boosting conversions
Learn how HubSpot Academy used Hotjar Surveys to boost signups by 10%.
"If you can't figure out why users are bouncing, Hotjar Surveys is a really direct way to ask them."
Hear from your peers
Reducing assumptions
Learn how the landing page gurus use Hotjar to optimise their landing pages.
"I used to have a bunch of different tools I had to pay for, with Hotjar you get everything in one bundle."
Hotjar Guides
The complete guide to heatmaps
Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, what they look at or ignore.
The beginner’s guide to behavior analytics
Behavior analytics is the key to understanding your customers, and how they really experience and interact with your website or app.
What are product experience insights? (and why every product team needs them)
Product experience insights help teams see how customers really use their products, making it easier to remove bugs, delight users, and reduce churn.
Get started with Hotjar
It only takes a few minutes to get started with Hotjar. Understand your users, start free, today.
