HOTJAR OBSERVE

Observe and better understand how users really use your site.

Improve user experience with Heatmaps and Recordings.  A powerful toolset to help you boost conversion rates, find and fix issues fast, and discover opportunities for growth. 

A character analyzing user's behavior by looking at a heatmap

HOTJAR OBSERVE

Observe and better understand how users really use your site.

Improve user experience with Heatmaps and Recordings.  A powerful toolset to help you boost conversion rates, find and fix issues fast, and discover opportunities for growth. 

No credit card required

x website let their users show them what they need, with Hotjar Observe

HEATMAPS

Visualize user behavior

Heatmaps visually represent where users click, move, and scroll on your site.

See what elements users are drawn towards, and the parts they completely miss.

RECORDINGS

See what your users see

Recordings are playbacks of users scrolling, moving, u-turning, and rage clicking on your site.

From entry to exit, you can reliably map the user’s full experience. 

Determine if your changes worked

Wondering if users are really engaging with your latest update? Heatmaps will show you if it’s capturing attention or getting ignored. 

Stop guessing where users click

Don’t let hunches determine how to improve your product. Get reliable data from real users to prioritize what you build.

Spot issues you couldn’t predict

Find the issues that QA misses, whether it’s buttons that can’t be clicked or content that won't load.

More than just heatmaps...

Heatmaps are one of 4 tools inside Hotjar that reveal what traditional analytics data doesn't tell you. See what visitors actually do on your website and where they get confused or stuck, and get their in-the-moment feedback to improve the experience.

When you create a Hotjar account, all 4 tools are immediately available to you. 

Hotjar works out of the box on most popular platforms

Connect Hotjar with thousands of popular apps—no code required.

SlackHubspotCreate Trello cards from new Hotjar Survey & Incoming Feedback responses or when a new Recording is collected. Available via Zapier. Microsoft TeamsCreate cards in Miro with new Hotjar Incoming Feedback & Survey responses or based on new Recordings. Available via Zapier.Create Zendesk tickets for new Incoming Feedback & Survey responses. Available via Zapier.Add rows to Microsoft Excel when a new Recording or feedback response is created. Available via Zapier.GmailCreate issues in Jira for new Hotjar Recordings or Survey & Incoming Feedback responses. Available via Zapier.Create Asana tasks for new Survey & Incoming Feedback responses or when a new Recording is created. Available via Zapier.Create Avrio Insights from new feedback responses or new Recordings. Available via Zapier.Update or create users in Intercom when new feedback responses are collected. Available via Zapier.Update records in Salesforce when a new Recording is collected or when feedback responses are created. Available via Zapier.Create or update records in Airtable when a new Recording is collected or when feedback responses are created. Available via Zapier.Add a note to a subscriber when a feedback response is created in Hotjar. Available via Zapier.Send events in Facebook Conversions when feedback is collected in Hotjar. Available via Zapier.Add a Tag to a subscriber in ConvertKit when a feedback response is created in Hotjar. Available via Zapier.Update a Goal or create a Measurement in Google Analytics as new feedback responses or Recordings are created in Hotjar. Available via Zapier.
SlackHubspotCreate Trello cards from new Hotjar Survey & Incoming Feedback responses or when a new Recording is collected. Available via Zapier. Microsoft TeamsCreate cards in Miro with new Hotjar Incoming Feedback & Survey responses or based on new Recordings. Available via Zapier.Create Zendesk tickets for new Incoming Feedback & Survey responses. Available via Zapier.Add rows to Microsoft Excel when a new Recording or feedback response is created. Available via Zapier.GmailCreate issues in Jira for new Hotjar Recordings or Survey & Incoming Feedback responses. Available via Zapier.Create Asana tasks for new Survey & Incoming Feedback responses or when a new Recording is created. Available via Zapier.Create Avrio Insights from new feedback responses or new Recordings. Available via Zapier.Update or create users in Intercom when new feedback responses are collected. Available via Zapier.Update records in Salesforce when a new Recording is collected or when feedback responses are created. Available via Zapier.Create or update records in Airtable when a new Recording is collected or when feedback responses are created. Available via Zapier.Add a note to a subscriber when a feedback response is created in Hotjar. Available via Zapier.Send events in Facebook Conversions when feedback is collected in Hotjar. Available via Zapier.Add a Tag to a subscriber in ConvertKit when a feedback response is created in Hotjar. Available via Zapier.Update a Goal or create a Measurement in Google Analytics as new feedback responses or Recordings are created in Hotjar. Available via Zapier.

Get started with Heatmaps

The world's most popular heatmap feature. Trusted by over 900,000 websites across 180+ countries.

No credit card required

Store heatmaps for 365 days

Unlimited heatmaps on all plans

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GDPR- & CCPA-ready