Observe and better understand how users really use your site.
Improve user experience with Heatmaps and Recordings. A powerful toolset to help you boost conversion rates, find and fix issues fast, and discover opportunities for growth.
x website let their users show them what they need, with Hotjar Observe
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site.
See what elements users are drawn towards, and the parts they completely miss.
See what your users see
Recordings are playbacks of users scrolling, moving, u-turning, and rage clicking on your site.
From entry to exit, you can reliably map the user’s full experience.
Determine if your changes worked
Wondering if users are really engaging with your latest update? Heatmaps will show you if it’s capturing attention or getting ignored.
Stop guessing where users click
Don’t let hunches determine how to improve your product. Get reliable data from real users to prioritize what you build.
Spot issues you couldn’t predict
Find the issues that QA misses, whether it’s buttons that can’t be clicked or content that won't load.
Taskworld improved conversion by 40% with a 5-minute fix
"Hotjar was our first choice for heat mapping because of what we had heard in the market and also because it offers great value for the price."
Epiphany increased mobile conversion rate by 63%
"I felt that we needed to prove the value of Conversion Rate Optimisation… and this [heatmap] was the final thing that proved there was a problem we needed to solve."
Bannersnack noticed a 12% increase in the usage of their tool.
"Hotjar has become an important part of our conversion optimization process helping us understand our customers better and, ultimately, sell more."
Inbound.org used Hotjar to grow from 80k to 150k members
"After looking at a lot of recordings, heatmaps… we got a good idea of what our users wanted and moved from 80K members to now over 150k."
Trampoline Plezier quickly increased conversions by 11%
"Using Hotjar’s Heatmap’s we revealed a simple mistake we were making, by being able to quickly see how many reader got to the end of our content."
Wyldsson increased online sales by over 30% using Hotjar
"We wouldn’t have been able to identify the problem and fix it so quickly without Hotjar."
More than just heatmaps...
Heatmaps are one of 4 tools inside Hotjar that reveal what traditional analytics data doesn't tell you. See what visitors actually do on your website and where they get confused or stuck, and get their in-the-moment feedback to improve the experience.
When you create a Hotjar account, all 4 tools are immediately available to you.
Hotjar works out of the box on most popular platforms
Connect Hotjar with thousands of popular apps—no code required.