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Find the right plan for your website

Pick a plan to start with, you can always change or customize it later.

Basic

A simple way to get started

Freeforever
Tracked sessions /day:35Responses /month:20

Includes core features like:

  • Unlimited heatmaps
    There's no limit on the number of Heatmaps you can create.
  • Recordings of user sessions on your site
    Recordings of user sessions on your site
  • Create and store 3 surveys and 3 feedback widgets with unlimited questions
    Create 3 surveys and 3 feedback widgets at a time. You can always delete older ones to add new widgets
  • Over 40 survey templates
    Over 40 survey templates
  • 1 free interview from the Hotjar participant pool (incl. €20 compensation)
    One-time interview or user test recruiting from the Hotjar participant pool.
  • Up to 60 interviews/year from your own network
    Up to 60 interviews/year from your own network

Plus

More insights for small teams

$39
$32USD/ month
Tracked sessions /day:100Responses /month:

Everything in Free, and:

  • Filter and segment data
    Filter session recordings, heat data, and feedback responses to find actionable insights quicker.
  • Events API: track custom user actions
    Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.

Without extra responses in Plus

  • Create unlimited surveys & feedback widgets
    There's no limit to the number of surveys or feedback widgets you can create

Most Popular

Business

For growing companies & websites

$99
$80USD/ month
Tracked sessions /day:Responses /month:

Everything in Plus, and:

  • Identify API: track custom user attributes
    Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
  • Frustration and confusion signals
    Pin-point exactly where your users are getting frustrated or confused with rage clicks, u-turns and more.
  • Custom-built integrations
    Slack, Microsoft Teams, Google Analytics, Segment, Mixpanel, Optimizely, Unbounce, and Omniconvert.

Without extra responses in Business

  • Create unlimited surveys & feedback widgets
    There's no limit to the number of surveys or feedback widgets you can create
  • Remove Hotjar logo and customize your branding
    Make it your own: add your logo, change the colors, and remove Hotjar's branding
  • Analyze survey performance
    Discover how you can tweak or change your surveys to boost feedback and response quality

Scale

For large companies & websites

$213
$171USD
Tracked sessions /day:Responses /month:

Everything in Business, and:

  • Funnels
    Measure conversion rates and understand why users drop off by zooming into relevant recordings
  • Trends
    Explore and understand your metrics & uncover user behavior trends
  • Console tracking (Errors)
    View JavaScript errors alongside your recordings. Spot what might be causing errors and bugs in real time
  • Hotjar API
    Use the Hotjar API to automate user lookup and deletion requests
  • SAML single sign-on (SSO)
    SAML SSO reduces security risks by providing a single authentication point
  • Dedicated customer success manager*
    Get specialized training and tailored onboarding from a dedicated Hotjar specialist (* on plans with 4,000+ daily sessions)
  • Priority support*
    * Available on plans with 4,000+ daily sessions
  • Full access to every feature
    Full access to every feature

Without extra responses in SCALE

  • Create unlimited surveys & feedback widgets
    There's no limit to the number of surveys or feedback widgets you can create
  • Remove Hotjar logo and customize your branding
    Make it your own: add your logo, change the colors, and remove Hotjar's branding
  • Analyze survey performance
    Discover how you can tweak or change your surveys to boost feedback and response quality

Not sure which plan is best for you?

Contact us to ask questions, and chat about your needs.

Engage with users in 1:1 interviews

Quickly get feedback, research hypotheses, or test prototypes.

What's included?

See what you get in each plan.

Plan details

Basic

$0USD/month

Plus

from

$39USD/month

Business

from

$99USD/month

Scale

from

$213USD/month
Daily sessions
One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.
35
100
Starting from 500
Plans start at $/€99 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
Starting from 500
Plans start at $/€213 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
365 days data storage
Yes
Yes
Yes
Yes
Data capture
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Automatic & continuous
Automatic & continuous
Automatic & continuous
Heatmaps
Unlimited
Unlimited
Unlimited
Unlimited
Highlights
Snip, sort, and share key user insights.
Yes
Yes
Yes
Yes
Filter and segment data
Filter data by duration, browser version and language, operation system, and more to find actionable insights quicker.
Yes
Yes
Events API: track user actions
Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.
Yes
Yes
Yes
Identify API: track custom user attributes
Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
Yes
Yes
Filter by frustration signals
Filter sessions based on rage clicks, u-turns, refreshed page and more to see why users get frustrated.
Yes
Yes
Traffic channel filter
Filter data based on users' source URL or UTM parameters.
Yes
Yes
Engagement zones in Heatmaps
Optimize the layout, content, or usability of any page with intelligent user engagement patterns overlaid on your heatmaps.
Yes
Yes
Frustration and engagement scores
Sort recordings by frustration or engagement scores to quickly spot what annoys users or why they stick around.
Yes
Yes
Funnels
Measure conversion rates and understand why users drop off by zooming into relevant recordings.
Yes
Trends
Explore and understand your metrics & uncover user behavior trends.
Yes
Track and filter by errors
Find sessions with JavaScript errors. View them in your recordings. Spot what might be causing bugs in real time.
Yes
Monthly responses
20
20 (upgrade for 250)
20 (upgrade for 10,000)
20 (upgrade for 1,000,000)
Unlimited data storage
No limit on how many responses you can store or how long you store them for.
Yes
Yes
Yes
Yes
Feedback widgets
Widgets ask users directly which element of a page they love and which part needs improvement.
3
Unlimited
Unlimited
Unlimited
Surveys
Surveys can appear on your site or via an external link.
3
Unlimited
Unlimited
Unlimited
Questions per survey
How many questions you can add to each of your surveys.
20 (upgrade for 1,000,000)
Unlimited
Unlimited
Unlimited
Embedded Surveys
Get more relevant responses by embedding your surveys anywhere on your site.
Yes
Yes
Concept testing: Add images to surveys
Test your design ideas and concepts by adding images to the survey questions.
Yes
Yes
Survey generator
Create surveys for any goal in seconds with the power of AI (integration with OpenAI).
Yes
Yes
Yes
Yes
Over 40 survey templates
Yes
Yes
Yes
Yes
40+ pre-defined languages
Hotjar's feedback tools come ready localized in over 40 different languages.
Yes
Yes
Yes
Yes
Automated summary reports
Generate AI-powered summary reports for open-text responses in Surveys (integration with OpenAI).
Yes
Yes
Yes
Yes
Analyze survey performance
Discover your survey completion rate and see where users drop-off.
Yes
Yes
Customize colors
Yes
Yes
Remove Hotjar branding
Yes
Yes
Change reaction style
Choose from Hotjar Buddies, Emojis, Smileys, or Stars.
Yes
Yes
Analyze the underlying recordings & heatmaps
Understand the why behind the numbers by analyzing the underlying session recordings, page heatmaps and user feedback.
Yes
Yes
Yes
Yes
Top pages chart
Analyze your top pages. Switch to the top pages users landed on when entering your site or the top pages they visited before bouncing.
Yes
Yes
Yes
Yes
User sentiment chart
Stay on top of your users' feedback to quickly learn what's working and what's not.
Yes
Yes
Yes
Yes
Rage clicks & u-turns chart
Check how user frustation signals are evolving over time.
Yes
Yes
Yes
Yes
New vs Returning chart
Measure and compare sessions between first-time and returning users.
Yes
Yes
Yes
Yes
Technology chart
Analyze the top devices, operating systems and browsers your users are on.
Yes
Yes
Yes
Yes
Top countries chart
Learn the top countries your users are from.
Yes
Yes
Yes
Yes
Errors chart
Track the number of JavaScript errors on your site.
Yes
Add your own custom charts
Build your custom charts in Trends and add them to your dashboard.
Yes

Most common questions

Usage questions

Billing questions