Our plans are changing. Here's how:

Starting November 8, we're making some changes to our plans to make it easier to find the plan that's right for you.

Basic

A simple way to get started

$0/forever

A simple way to get started

Access to:

  • Up to 35 daily sessions
    This is a 12x improvement on the previous Basic plan (when data is collected over the course of a year)
  • Automatic data capture
    Previously the Basic plan only offered manual data capture
  • Unlimited heatmaps
    Previously the Basic plan only offered 3 heatmaps
  • Up to 1,050 recordings/month
    Previously the basic plan only allowed for storage of 300 recordings
  • Create and store 3 surveys & incoming feedback widgets
    Create 3 surveys and 3 incoming feedback widgets at a time. You can delete old ones to add new ones.

Plus

More insights for small teams

$39/month

More insights for small teams

Everything in Basic, and:

  • Up to 100 daily sessions
    One session equals a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps.
  • Powerful filters for recordings
    Filter recordings by New User, Visited URL, Session Duration, Page Count, Tags, Favorite, Hotjar User ID, Country, Device, Browser, and Operating System.
  • Trigger recordings by page or event
    Start recordings when a user visits a page or completes an action.
  • Up to 3,000 recordings/month
    Capture and store up to 3,000 recordings per month.
  • Unlimited surveys & incoming feedback widgets
    No limit on the number of surveys and incoming feedback widgets you create.

Business

For growing companies & websites

starting at*

$99/month

For growing companies & websites

Everything in Plus, and:

  • Up to 2,500 daily sessions
  • Seven custom-built integrations
    Including Slack, Segment, Google Optimize, Zapier, Optimizely, Omniconvert, and Hubspot.
  • Analyze key user cohorts
    Analyze specific users based on your custom data. Observe loyal customers, high spenders, beta-users, and any other cohorts with User Attributes.
  • Rage clicks and u-turns
    Powerful filters to help you spot frustrated users.
  • Removal of Hotjar branding
    Add your own company logo and remove Hotjar branding.
  • * Based on sessions needed

Scale

For large companies & websites

starting at*

$389/month

For large companies & websites

Everything in Business, and:

  • 4,000+ daily sessions
  • Dedicated customer success manager
    To support with onboarding, training, and regular check-ins.
  • SAML single sign-on (SSO)
    SAML SSO reduces security risks by providing a single authentication point.
  • Enough data for the largest sites
    Perfect for those who wish to record every user.
  • Full access to every feature
    Plus guaranteed access to every new feature we build.
  • * Based on sessions needed

Have questions regarding the changes we're making from November 8? Learn more here.

Calculate your price

How many daily sessions do you have on your website?

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1005001.5k2.5k4k8k15k40k+

We suggest choosing a plan to capture all your daily sessions.

Too much? You can set up Hotjar to collect a sample of your daily sessions instead.

We recommend

Plus

$39/month

Great for products and websites with a smaller audience.

What's changing?

Continuous Capture and Highlights will be available on all plans. Favorites and manual tags in Recordings will be replaced by Highlights, and some advanced Recordings filtering and color customization options will no longer be available on our Basic plan.

Plan details

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Basic

$0/forever

Plus

$39/month

Business

$99/month

Scale

$389/month
Sessions per day
One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.
Up to 35
Up to 300
Starting at 500
Plans start at $/€99 per month for 500 daily sessions
Starting at 4,000
Plans start at $/€389 per month for 4,000 daily sessions
365 days data storage
Yes
Yes
Yes
Yes
Data capture
Manual
Once completed, Recordings and Heatmaps will stop collecting data until you manually restart the collection.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Heatmaps
3
Unlimited
Unlimited
Unlimited
Page targetting
Start Recordings when a user visits a page or completes an action.
URL only
URL and events
Start recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
URL and events
Start recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
URL and events
Start recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
Highlights
Snip, sort, and share key user insights.
Yes
Yes
Yes
Yes
Standard recording filters
Filter Recordings by New User, Visited URL, Session Duration, Page Count, Tags, Favorite, Hotjar User ID, Country, Device, Browser, and Operating System.
Yes
Yes
Yes
Yes
User Attributes
Analyze specific users based on your site's data. Observe loyal customers, high-spenders, beta-users, and any other cohort with User Attributes.
Yes
Yes
Filter by rage clicks
Rage clicks = users repeatedly click on the same element without response.
Yes
Yes
Filter by u-turns
U-turns = users quickly return to the previous URL, within seven seconds.
Yes
Yes
Filter by referrer URL
Filter recordings by the URL of the page the user came from.
Yes
Yes