20% package discount applied*

Package:

20% package discount applied*

$0$0/ forever

15 days trial. No credit card required

Build your package by picking plans for

Package:

20% package discount applied*

$0$0/ forever

15 days trial. No credit card required

Visualize user behavior with Heatmaps and see what your users see with Recordings.

How many daily sessions do you need?

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351005001.5k2.5k4k8k15k40k90k180k270kUnlimited

Basic

$0/forever

35 daily sessions

Access to:
Automatic data capture
Data is automatically captured month-on-month, without needing to manually restart collection.
Unlimited heatmaps
There's no limit on the number of Heatmaps you can create.
Up to 1,050 sessions/month
Capture and store up to 1,050 session per month.
What’s included

Plus

$32/mo

100 daily sessions

Everything in Basic, and:
Filter and segment data
Filter session recordings, heat data, and feedback responses to find actionable insights quicker
Events API: track custom user actions
Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.
Up to 3,000 sessions/month
Capture and store up to 3,000 sessions per month.
What’s included

Business

From$80/mo

Starting from 500 daily sessions

Everything in Plus, and:
Custom-built integrations
Covering Slack, Segment, Google Optimize, Google Analytics, Zapier, Optimizely, Omniconvert, and Hubspot
Identify API: track custom user attributes
Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
Frustration and confusion signals
Pin-point exactly where your users are getting frustrated or confused with rage clicks, u-turns and more.
What’s included

Scale

Let's talk

Unlimited daily sessions

Everything in Business, and:
Dedicated customer success manager
Get specialized training and tailored onboarding from a dedicated Hotjar specialist
Unlimited sites under the same plan
The number of sessions you purchase can be used across all of your sites
SAML single sign-on (SSO)
SAML SSO reduces security risks by providing a single authentication point.
Enough data for the largest sites
Perfect for those who wish to record every user
Trends
Explore and understand your metrics & uncover user behavior trends.
Full access to every feature
Plus guaranteed access to every feature we build
What’s included

Discover how your users feel with Feedback & hear from your users with Surveys.

How many monthly responses do you need?

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202505001k2.5k5k7.5k10k25k50k100kUnlimited

Basic

$0/forever

20 monthly responses

Access to:
Create and store 3 surveys & 3 feedback widgets
Create 3 surveys and 3 feedback widgets at a time. You can always delete older ones to add new widgets.
Unlimited questions per survey
There's no limit to how many questions you can add to each survey
Feedback in 40+ languages
Request feedback in your user's native language with our translation tools
What’s included

Plus

$48/mo

250 monthly responses

Everything in Basic and:
Create unlimited surveys & feedback widgets
There's no limit to the number of surveys or feedback widgets you can create
Events API: target survey & feedback widgets by custom user actions
Trigger surveys when users complete specific actions like clicking on a specific element or viewing a specific A/B variant
What’s included

Business

From$64/mo

Starting at 500 monthly responses

Everything in Plus, and:
Identify API: target feedback by custom user attributes
Set survey & feedback widgets to reach specific audiences matching specific user attributes, like high-value customers or specific roles
Remove Hotjar branding and customize colours
Add your own company logo and remove Hotjar's branding.
Analyze survey performance
Discover how you can tweak or change your surveys to boost feedback and response quality.
What’s included

Scale

Let's talk

Unlimited monthly responses

Everything in Business, and:
Dedicated customer success manager
Get specialized training and tailored onboarding from a dedicated Hotjar specialist
SAML single sign-on (SSO)
SAML SSO reduces security risks by providing a single authentication point.
Full access to every feature
Plus guaranteed access to every feature we build
What’s included

Unsure what’s the right Business or Scale plan for you?

Our team can help you find the right fit that best matches your needs

What's included?

See what you get in each product and its plans.

Observe SKU icon
eye icon

Observe

Heatmaps & Recordings
Visualize user behavior with Heatmaps and see what your users see with Recordings

Scroll sideways to see all features

Basic

$0/forever

Plus

from

$39/mo

Business

from

$99/mo

Scale

Let's talk
Sessions per day
One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.
35
100
Starting from 500
Plans start at $/€99 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
Unlimited daily sessions
365 days data storage
Yes
Yes
Yes
Yes
Data capture
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Data is automatically captured month on month without the need to restart collection manually.
Heatmaps
Unlimited
Unlimited
Unlimited
Unlimited
Highlights
Snip, sort, and share key user insights.
Yes
Yes
Yes
Yes
Filter and segment data
Filter session recordings and heat data to find actionable insights quicker.
Yes
Yes
Yes
Events API: track user actions
Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.
Yes
Yes
Yes
Identify API: track custom user attributes
Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
Yes
Yes
Filter by rage clicks
Rage clicks occur when users repeatedly click on the same element without response.
Yes
Yes
Filter by u-turns
U-turns take place when users quickly return to the previous URL, within seven seconds.
Yes
Yes
Filter by referrer URL
Filter recordings by the URL of the page the user came from.
Yes
Yes
Trends
Explore and understand your metrics & uncover user behavior trends.
Yes
SAML Single Sign-On
SAML SSO reduces security risks by providing a single authentication point.
Yes
Page targeting
Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
URL and events
Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
URL and events
Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
URL and events
Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.
Ask SKU Icon 
question icon

Ask

Surveys & Feedback
Discover how your users feel with Feedback & hear from your users with Surveys

Scroll sideways to see all features

Basic

$0/forever

Plus

from

$59/mo

Business

from

$79/mo

Scale

Let's talk
Responses per month
20
250
Starting from 500
Unlimited
Unlimited data storage
No limit on how much feedback you can store or how long you store it for.
Yes
Yes
Yes
Yes
Surveys
Surveys can appear on your site or via an external link.
3
Unlimited
Unlimited
Unlimited
Questions per survey
How many questions you can add to each of your surveys
Unlimited
Unlimited
Unlimited
Unlimited
Feedback widgets
Widgets ask users directly which element of a page they love and which part needs improvement.
3
Unlimited
Unlimited
Unlimited
Feedback in 40+ languages
Hotjar's feedback tools come ready localized in over 40 different languages.
Yes
Yes
Yes
Yes
Edit Feedback visibility
Choose the percentage of visitors who will see the feedback widget.
Yes
Yes
Yes
Events API: target survey & feedback widgets by custom user actions
Trigger surveys when users complete specific actions like clicking on a specific element or viewing a specific A/B variant
Yes
Yes
Yes
Identify API: target feedback by custom user attribute
Set survey & feedback widgets to reach specific audiences matching specific user attributes, like high-value customers or specific roles
Yes
Yes
Analyze survey performance
Discover how you can tweak or change your surveys to boost feedback and response quality.
Yes
Yes
Customize button colors on surveys
Yes
Yes
Change Feedback reaction style
Discover how you can tweak or change your surveys to boost feedback and response quality.
Yes
Yes
Remove Hotjar branding
Yes
Yes
SAML Single Sign-On
SAML SSO reduces security risks by providing a single authentication point.
Yes

Hotjar platform

Included with both Observe & Ask
Your highest tier plan will grant access to multi-plan features across both products

Scroll sideways to see all features

Basic

Plus

Business

Scale

Filter & segment data
Filter your Dashboard to find and compare insights across all your widgets.
Yes
Yes
Yes
Analyze the underlying recordings & heatmaps
Understand the why behind the numbers by analyzing the underlying session recordings, page heatmaps and user feedback.
Yes
Yes
Yes
Yes
Top pages widget
Analyze your top pages. Switch to the top pages users landed on when entering your site or the top pages they visited before bouncing.
Yes
Yes
Yes
Yes
User sentiment widget
Stay on top of your users' feedback to quickly learn what's working and what's not.
Yes
Yes
Yes
Yes
Rage clicks & u-turns widget
Check how user frustation signals are evolving over time.
Yes
Yes
Yes
Yes
New vs Returning widget
Measure and compare sessions between first-time and returning users.
Yes
Yes
Yes
Yes
Technology widget
Analyze the top devices, operating systems and browsers your users are on.
Yes
Yes
Yes
Yes
Top countries widget
Learn the top countries your users are from.
Yes
Yes
Yes
Yes
Add your own custom widgets (coming soon)
Yes

Most common questions

Billing questions

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