PRODUCT / HEATMAPS
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site.
See what elements users are drawn towards, and the parts they completely miss.
The world's largest sites created over 7.5 million heatmaps with Hotjar
Determine if your changes worked
Wondering if users are really engaging with your latest update? Heatmaps will show you if it’s capturing attention or getting ignored.
Stop guessing where users click
Don’t let hunches determine how to improve your product. Get reliable data from real users to prioritize what you build.
Spot issues you couldn’t predict
Find the issues that QA misses, whether it’s buttons that can’t be clicked or content that won't load.
Three other tools available on every Hotjar plan
Heatmaps are powerful alone, but even better when used alongside these tools.
See what your users see
Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.
Discover how users feel
A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.
Hear from your users
Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.
Here's how others use Heatmaps
“Hotjar’s Heatmaps revealed where users click during the signup process. This revealed a few issues that, when resolved, boosted our conversions”
“Heatmaps helped me identify where users spend most of their time and assess if they should be spending time there or not.”
“Heatmaps showed us that very few users scroll down beyond our hero, so when redesigning our landing pages, we used this information to redesign only that section.”
“Using Hotjar’s Heatmap's we revealed a simple mistake we were making.”
“Heatmaps makes insights visual and easier to understand - and it’s less time-consuming to analyze and get some quick wins.”
“We didn’t really know what people were doing on our site or how they were using our product. Hotjar helped us understand our customer better.”
A few more reasons to try Hotjar’s Heatmaps
Heatmaps for every page on your site.
Click, scroll & move maps
Three different heatmaps to analyze how users behave.
Compare over time
Set the date range to compare user behavior from one month to the next.
Combine multiple pages
Got slightly different versions of a page? Combine them into one heatmap.
Set up heatmaps on every single page using just one script.
No limits on the number of Hotjar users. Share heatmaps with anyone on your team.
The complete guide to heatmaps
A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and FAQs.