Hotjar + Contentsquare 🎉 Hotjar + Contentsquare: We are joining forces to build better experiences for all. 🎉 Learn more

Feel confident
you’re meeting user needs with Hotjar

Stop guessing what your users want. Use Hotjar to validate your ideas with real, unbiased insight about what your users need.

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126,500 professionals don’t guess what users want. They use Hotjar to validate their ideas.

Reduce assumptions and increase your confidence with Hotjar

Prioritize the right changes with reliable insights from real users

Without Hotjar ❌

  • Roadmaps are built on hunches

  • User needs are guessed rather than validated

  • You struggle to predict whether changes will work

With Hotjar ✅

  • Prioritize what to build with real user feedback

  • Validate every idea with reliable user insights

  • You’re confident you’re making genuine improvements

Over 1,000 companies sign up to Hotjar each day. Here’s why:

1. Hubspot survey their users to gauge the response to future designs

If you can't figure out why your users are bouncing, Hotjar Surveys is a really reliable way to ask them.

Eric Peters,

Growth Product Manager at Hubspot


2. Razorpay gathered user feedback rather than rely on gut instinct and improved the user experience by 40%

Hotjar helped us understand the different ways that people used the product.

We identified the points on the page where we could optimize the design.

Saurabh Soni,

Product Designer at Razorpay

testimonial slider saurabh soni

3. Matalan compare heatmaps pre and post-launch to be sure their improvements work

Hotjar empowers you to see exactly what your users are doing, how they're feeling, and ultimately their reactions to the changes you make.

Karl Rowlands,

UX Manager at Matalan

Karl Rowlands, UX Manager, Matalan

Okay, but how does Hotjar actually work?

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Here's how it works


  • Visualize user behavior

    Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

  • See what users see

    Recordings are live playbacks of users on your site. Watch full recordings of each visit including the clicks, mouse movements, U-turns, and rage clicks.


  • Get feedback with context

    A real-time suggestion box on your site, Incoming Feedback lets users express frustration or delight about individual parts of your site, right down not the page, form, or image they're looking at.

  • Hear from users

    Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.

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Stop guessing what users want. Use Hojtar.

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