you’re meeting user needs with Hotjar
Reduce assumptions and increase your confidence with Hotjar
1. Prioritize what to work on with Hotjar’s user insights
Deciding what to work on shouldn’t be a shot in the dark.
Prioritize your roadmap with unbiased, reliable user data from Hotjar.
Rather than guess what’s needed, we watch user recordings to build what’s right for the users.
2. Collect quant and qual data to validate ideas
Small samples lead to biased results.
Collect a reliable amount of qualitative feedback and a constant stream of quantitative data to validate your ideas.
We conduct research on our users early so we can empathize before we ideate.
3. Make decisions based on user needs
Don’t let the boss’s hunch have the final say.
Gather insights to ensure you build what users want - not what your boss demands.
Hotjar gave us the confidence to begin designing a new page template, which we A/B tested to get a final version.
Prioritize the right changes with reliable insights from real users
Without Hotjar ❌
Roadmaps are built on hunches
User needs are guessed rather than validated
You struggle to predict whether changes will work
With Hotjar ✅
Prioritize what to build with real user feedback
Validate every idea with reliable user insights
You’re confident you’re making genuine improvements
Over 1,000 companies sign up to Hotjar each day. Here’s why:
1. Hubspot survey their users to gauge the response to future designs
If you can't figure out why your users are bouncing, Hotjar Surveys is a really reliable way to ask them.
2. Razorpay gathered user feedback rather than rely on gut instinct and improved the user experience by 40%
Hotjar helped us understand the different ways that people used the product.
We identified the points on the page where we could optimize the design.
3. Matalan compare heatmaps pre and post-launch to be sure their improvements work
Hotjar empowers you to see exactly what your users are doing, how they're feeling, and ultimately their reactions to the changes you make.