Everything you need to improve your b2b website conversion rates

Hotjar shows you exactly how users experience your b2b site, so you can make the changes to improve it and provide an experience they really need and love.

Everything you need to improve your b2b website conversion rates

Hotjar shows you exactly how users experience your b2b site, so you can make the changes to improve it and provide an experience they really need and love.

Here's how it works

Hotjar gives you an intuitive, visual way to discover, consolidate, and communicate user needs.

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

Ask
New AI features
Engage

Our customers count on Hotjar insights to improve UX and create delight

Wyldsson

ecommerce site Wyldsson increased online sales by 30% with just a few tweaks to their site

wyldsson-hero-image
"It was very frustrating. We had spent the best part of a year and a ton of money building our shiny new store, and it wasn't delivering. We wouldn't have been able to identify the problem and fix it so quickly without Hotjar."
Dave McGeady
CEO, Wyldsson

Materials Market

Using Hotjar to identify and address website issues, Materials Market tripled their conversion rate from 0.5% to 1.6% in just one month.

“Hotjar has been instrumental in helping us make changes quickly. Sometimes there were things we intuitively knew, but Hotjar helped us prioritize and make the important changes straight away.”
Andrew Haehn
Operations Director, Materials Market

Canyon

Canyon’s UX team increases customer contact and creates user-centric experiences with Hotjar

“Analytics can be UX’s frenemy—it gives you data without context. When I first found Hotjar, I thought, whoa! This is exactly what I need to bring a qualitative understanding to quantitative data.”
Sarah Wilson-Reissmann
Team Lead, UX Design, Canyon

Get started with Hotjar

It only takes a few minutes to get started. Understand how visitors behave on your site or product today.

Unlimited team members

Fast installation

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