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What's new in Hotjar

Hotjar makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

Improvement
December 08, 2020

Focus your time in Recordings: 'Already Watched' & 'New User' filters

Cut through the noise in your recordings with these two new features:

1. Don’t waste time on recordings you’ve already watched

You know that feeling when you’re watching something on TV and you’re not quite sure if you’ve already seen it? Sometimes, when you’re on a roll watching multiple recordings in Hotjar, you’ll come across one that feels familiar.

Your recordings list used to be a mix of both recordings you’ve already watched and ones you haven’t. From now on, we’ll default to showing you recordings you haven’t watched so you can focus on uncovering brand new insights.

You can toggle this setting on or off at any time. So, if you’re struggling to find an interesting recording you watched recently (or you’re just in the mood for a re-run of the classics), you can focus your search on just the recordings you’ve previously seen.

2. Only see recordings of ‘new’ or ‘returning’ visitors

Segmenting by new or returning users is a classic and powerful way of segmenting users in analytics. You’ve now got a new/returning filter in your Recordings. 🎉

Here’s how the new/returning filter works, and a bit of inspiration for how it fits with your other Hotjar filters:

  • New users: see how users who are unfamiliar with your site interact with it for the first time. Stack a 'Referrer URL' or 'Landing page' filter on top of ‘New users’ to focus on new visitors from a specific campaign.
  • Returning users: see how your frequent visitors navigate your site after you’ve rolled out changes. You could use this filter to detect frustrated behaviors (like U-turns) in loyal segments of users.

New to Recordings filters? Have a read of our guide on how Hotjar Recordings filters work.

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Announcement
November 29, 2020

We’re retiring Forms & Funnels on December 14

In a product update back in August, we gave some insight into the evolution of Hotjar and how we’re building a sharper set of tools to help you better understand your users. As part of that update, we shared an unprecedented look at our real business data with you: Hotjar Forms accounts for 2% of monthly activity, and Hotjar Funnels accounts for 6%. As a product-led company, we’re facing the music and confronting the fact that these tools don’t add significant value to you. So we announced that we would retire Hotjar’s Forms & Funnels in the spirit of doubling down on where we can add value through our flagship tools, and giving us long-needed space to build entirely new tools that better solve the problems you face today.

As of December 14, Forms & Funnels will be retired for all Hotjar users. For those who have been using these tools, this will mean that the tools and the data previously collected in them will no longer be accessible.

But we don’t want to leave you hanging, and we absolutely want you to be equipped to create experiences your users love, so we have curated a list of alternative ways to get the insights you might previously have gleaned from Forms & Funnels.

We are so excited about the opportunities that this renewed focus on both sharpening our core tools, and freeing us up to build new ones will bring. We can’t wait to bring you even more powerful insights in the future.

As always, you can check out what we’ve added recently and what we’re working on here in our public roadmap.

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