Not your usual virtual event ⚡
A whole lot of ecommerce, optimization, & UX value—for FREE.
- 5 days. 5 talks a day. 5-min each.
- Super-practical and actionable lessons
- Speakers from Booking.com, MADE, CXL, Optimizely (and many more to come)
Introducing Hotjar Guides 💡
Helping you better understand user behavior, make the right changes, improve UX, and increase conversions on your website using Hotjar.
If you’re looking for a little inspiration, whether you're new to Hotjar or a seasoned pro, we’re here to help you up your game.
Here are just a few of the Guides on offer:
- The complete guide to heatmaps
- Session recordings: a beginner's guide
- The Net Promoter Score ® (NPS) guide
- Usability testing: your 101 introduction
- Conversion Rate Optimization: the user-centric approach
- Customer journey mapping in 2 and 1/2 days
- Website redesign: the guide to read before you start
- 20+ Hotjar poll examples + why you should use them
What you can expect
✅ Easy-to-follow formats
✅ Frameworks for analysis & case studies
✅ Actionable steps on getting the job done with Hotjar
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Sign into Hotjar with your Google account ✅
If you’ve got a Google account, logging into Hotjar just got a lot easier. This new signup/login option means you won’t need to worry about managing another password, and inviting your team takes just a couple of clicks.
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Quickly get to the most important insights about your users’ behavior, with User Attributes in Recordings 🎥
We’re excited to announce a brand new feature that will help you get to the insights you need much faster, and make it even easier to understand your users’ behavior using Hotjar.
Session recordings allow you to see what users are really doing on your site. It is now possible to filter your lists of recordings using custom data that you already know about your users, like how much they have spent with you, or how many purchases they have made on your site - we call these data points User Attributes.
Passing User Attributes from your site’s database into Hotjar will enable you to cut long lists of recordings (and the time you spend watching them) right down. Create manageable segments of users whose behavior you really want to understand, and watch recordings to see what they did on your site, where they ran into issues, and how your site is performing for that particular segment of users.
How one ecommerce company leverages User Attributes to better understand its customers
My Muscle Chef (MYMC) is Australia’s top-rated meal delivery service. Its customers order online and receive healthy, nutritious meals to their door. Like many ecommerce companies, MYMC finds session recordings to be a very useful tool in understanding what their users are doing and what their pain points are.
Ashleigh Gardiner, Insights & Analytics Manager at MYMC, leverages user attributes to get a better understanding of the company’s most valuable website visitors and build a better experience for them:
‘We pass a custom user attribute into Hotjar that allows us to identify our active subscribers. We combine that with filters to focus on recordings of active subscribers who visited their profile page URL in the past 30 days. We’re very close to the user experience so we think it’s easy, but these recordings help us to see what actual paying customers are doing and where they’re getting stuck. We use this insight to create a better experience for them. Making sure they know what to do, making it easier to add a meal or change their order, means they’re far less likely to churn.'
How to get started with User Attributes
To set up User Attributes, you’ll need to send the relevant data points into Hotjar using our Identify API. Because User Attributes come from your site data, Hotjar needs a little extra setup before it has access to them. We’ve outlined the process in 4 steps, but you may need the help of a web developer to make sure everything is set up correctly.
GET STARTED WITH USER ATTRIBUTES
User Attributes are available on Hotjar’s Business plans. It is not available to customers whose account is on our lower-priced, legacy billing version, 'Billing Version 1'. You can find out how to identify your billing version here. Please contact support@hotjar.com if you wish to change to the latest billing version and enable User Attributes.
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An updated roadmap that reflects how we’re building Hotjar 🗺️
Since the early days of Hotjar, we have committed to maintaining a public product roadmap to let our customers know what we’ve added to our software and what’s coming down the line. One of our core values is building trust with transparency and we believe in communicating with our users in a clear and open way. All that said, our public product roadmap wasn't really been living up to its promise.
The old roadmap format was no longer reflective of how we’re building Hotjar and, therefore, no longer giving our users a realistic view of where we’re headed. So, we've given our public product roadmap an overhaul. You can see the updated roadmap HERE.
What’s New
The first thing you’ll notice (apart from the fact that it’s now in Trello) is that our updated roadmap format groups new feature releases and improvements by the different tools within Hotjar. So, if you’re a big user of our Recordings tool, for example, you can jump straight to the latest features we've added to Recordings and also see what the future direction is for that particular tool.
The term ‘future direction’ is important here. Like many modern software companies, we don’t work in a way that commits us to specific features and release dates. The truth is that we are constantly discovering which features we will release in the future. We know where we’re headed, but we follow an agile process to explore the different routes to get there and pick the best one. This embodies another one of our core values: be bold and move fast.
How We Work
We are very clear on the destination, our vision is to give teams of all sizes the insights they need to create experiences their users love. We also have several desired outcomes that we know we need to achieve in order to get there - things like helping users get to their most relevant insights more quickly. These, in turn, allow us to identify various opportunities that will contribute to that desired outcome.
An opportunity for the desired outcome stated above might be to make it easier for users to find their most relevant recordings. To make that happen, we come up with a number of ideas, like enabling users to filter their recordings by custom user attributes. We prioritize these ideas and run experiments with small groups of users to understand if they significantly contribute to the desired outcome.
If an experiment proves successful, it becomes a new feature that we make available to all of our users, in the confidence that it will be of value to them. However, we can’t put the feature on our roadmap before this point because it’s still just an idea that hasn’t been validated by real users. For this reason, what we share in our updated roadmap are the features we have already released through this process, and the opportunities we are actively working on. In our roadmap, we call these opportunities our ‘future direction’.
You can check out the updated roadmap HERE and, as always, suggest your ideas HERE.
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Add an additional message to your Incoming Feedback widget 📣
Are your users trying to reach you through your feedback widget?
Incoming Feedback is a great way to let your users share their feedback as they navigate your site. Because the widgets are so visible, they’re often the first place your users will go when they look for help.
Many of you told us that you were getting support requests via Incoming Feedback. While this works for some of you, others prefer only receiving site-related feedback this way.
With our latest update we’ve got a solution for every preference.
Add a custom ‘additional message’ to your Incoming Feedback widget.
💡 Let your users know the widget is meant for giving feedback, and direct them to help resources if that’s what they’re looking for.
Here at Hotjar we’re already seeing great results from this new simple feature. We’re providing our users with better support, through clearer signposting to our help center, while focusing the incoming feedback from our users into more actionable insights. Result. 👍
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Getting started? Learn more about how Incoming Feedback works.
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