What's new in Hotjar

Hotjar makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

April 02, 2020

New in Polls: Making a Statement 💬

From everyone here at Hotjar: we hope you’re taking care and staying safe! Our work continues on new features and product updates, and today we’re bringing you brand new ‘Statement’ panels in Hotjar Polls.

Statements in Polls 💬

Want to give your respondent some context? Using a Statement is a great way to introduce your Polls and encourage users to fill them out.

To give it a go just select 'Statement' as the question type when building your Poll.

💡You can also use Statements to provide additional information and follow-ups to questions throughout your Poll.

Making a statement: how Atlas Obscura introduces their Poll 🌍

We love hearing how many of you are getting creative with customizing Polls using Statements. One of our favorite examples comes from the travel site Atlas Obscura who are researching creating a membership.

Nathan Igdaloff, Director of Product at Atlas Obscura, told us: “I'm using the Statement field type to introduce my Poll and set context for the responder. It works great for this purpose. Very simple.”


Got some feedback for us, or a question? We’re always here—drop us a line.

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March 02, 2020

Support for dynamic forms is here 💪

Hotjar Forms provides analytics around how your users engage with forms on your site. Which fields take too long to fill? Which are left blank? Where do users drop off?

Hotjar now supports dynamic forms 🎉

Some of you weren’t previously able to use Hotjar Forms with your site because we didn’t support dynamic forms. We understand this was a pain—thanks for sticking with us. With our latest update, you can now import and analyze:

  • Javascript forms
  • forms on single-page apps (SPAs)
  • forms behind a login
  • dynamically embedded forms, like the ones several steps into your buyer journey on your cart/checkout page.

Improving conversions on your checkout page 🛒🔬

What’s the most crucial form on your site? It’s probably on your cart or checkout page, right?

Put Hotjar Forms to work to understand where your buyers struggle with your forms at crucial steps towards purchase.

💡 Analyzing your first form in Hotjar? Here's the guide you need to get started.

Introducing the brand new Form Finder 🔍

We’ve made the process of importing forms to Hotjar a more intuitive one-click process.

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How the new Form Finder works in 90 seconds ⏳🔍

Got a question about Forms, or want to share some feedback with us?

Drop us a line here. We'd love to learn how you're using Hotjar Forms to improve your customer experiences.

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February 28, 2020

New in Polls: skippable questions & receive responses by email

Today we’ve got not one, but TWO highly requested updates to Hotjar Polls to share with you.

Let users skip questions ⏭

Want to let your respondent skip a question in your Poll? Now you can.

Get an email when a new response comes in 📥

Want a real-time pulse of your user feedback? Just enter your email.



📣💬 We’re exploring more ways of forwarding feedback responses out of Hotjar. Which tools do you use that you’d want to receive responses in? Let us know right here.

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January 15, 2020

New in Recordings: export lists with metadata

Finding yourself diving deep into your Recordings data to share and analyze insights? If so, we’ve got something new for you. 👇🔎

You can now bulk export lists of Recordings with all their metadata to CSV or XLSX files. Import this data to your spreadsheet apps for easier analysis, collaboration, and sharing.

Analyze data with flexibility 🧮

Crunching your recordings data in a sheet makes for easier organization and analysis. You might want to perform some advanced filtering, cross-reference recordings with session data from other tools like Google Analytics, or build pivot tables from your Recordings insights.

Better overview of your data 🔢

Exports of your Hotjar recordings data add visibility to more aspects than you can see on your Recordings dashboard. Opening up a sheet with your Recordings metadata, you’ll see:

  • the Recording URL
  • whether the recording has been watched or not
  • tags
  • notes
  • whether the user rage-clicked or u-turned
  • whether the user submitted a Net Promoter Score® or Incoming Feedback response.

Share and collaborate 🤜🤛

Recordings data exports provide you easily shareable lists, so you can share relevant Recordings with your team. Just batch up and download useful Recordings you’ve filtered or tagged, or even the whole list of Recordings from your Saved Segments.

For more detail on working with Hotjar data exports, head over to our sharing and exporting guide.

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November 19, 2019

Introducing User Attributes: better targeting in Hotjar feedback tools

We’ve got an exciting launch to share with you - You can now target users when collecting feedback in Hotjar by attributes of your choice such as amount spent, user ID, or country. This feature is called User Attributes, and is ready to use via our brand new Identify API.

User Attributes is available on Hotjar Business plans.

Here’s just a couple of ways you can now use User Attributes in Polls and Incoming Feedback.

Target Polls at specific users on your product page 🎯

User Attributes can make your product page Polls a lot more specific: maybe you’d show the Poll only to customers who did not make a purchase, who arrived through your Facebook ad, and who are in the United Kingdom.

Collect Incoming Feedback from specific users 📯

With User Attributes you can now specify to who you show your Incoming Feedback widgets. Want to get website feedback from your high value customers? In your setup you could for example target users with total spend over $100 and who have made a purchase in the last 30 days.

Coming early 2020: User Attributes in Recordings 📽

Targeting in feedback is just the first step - next we’re rolling out User Attributes to Recordings starting early 2020, where you’ll be able to store and filter by attributes like size of spend to see Recordings broken down by customer spend.

Get started in 4 steps

How do I set up User Attributes?

To use User Attributes you’ll need to be on a Hotjar Business plan, and make use of our new Identify API. Whether you’re new to APIs or experienced in setting them up, we’ve got you covered. Head over to our docs where we’ve included a 4-step setup guide.

Hotjar’s commitment to privacy & your responsibilities as data controller

With the launch of Identify API and new User Attributes functionality, we’re putting the power in your hands to be able to work with the data that matters most to your business. To use the Identify API you’ll need to sign a Data Processing Agreement with us, and it’s important for you as the data controller on Hotjar to understand your responsibilities when processing personal data on Hotjar. On our side, we’ll continue to provide the measures and tools you need to work with behavior analytics safely, and with respect for users’ privacy. For more detail, have a read of the new blog we've just published detailing Hotjar’s approach to privacy.

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September 24, 2019

We're removing the Recruiters tool + exciting news for our feedback tools

From the moment we launched Hotjar, we included a tool called Recruiters—a widget for asking people to sign up for user research.

Over the past 5 years, we've seen less and less interaction with it, and because of this, we've decided to remove the Recruiters tool from Hotjar. This allows us to focus our time on the tools and features that our customers get the most value from, while also building new requested features.

Recruiters will be discontinued as of Thursday 24th October, 2019. If you're a Recruiters user, here’s what you need to know:

  • From today you won’t be able to create a new Recruiter.
  • You will be able to access and download your existing Recruiters data until Thursday 24th October, 2019.
  • Going forward, you’ll still be able to recruit user testers via Hotjar Polls.

This change paves the way for some really exciting developments for Hotjar’s feedback tools. Here’s Renato, one of our Product Managers: “We listened to your feedback over the last few years and can’t wait to finally show you what’s coming up: A super flexible, modern and easy-to-use Survey tool that will allow you to collect structured and contextual user feedback anywhere you want, however you want.”

We’ll look forward to sharing these plans with you soon.

In the meantime, if you have questions or feedback please let us know - just drop us a line at support@hotjar.com.

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