Automatically tag survey responses
Some things in life are meant to be done by humans, not AI.
Like giving thoughtful feedback to a colleague. Writing a love letter to your sweetheart. Handling nuclear launch codes. You know, good old-fashioned human stuff.
Tagging survey responses is very much not one of those things. It’s exactly the sort of repetitive, tedious, yet important work that’s perfect for AI.
So, with this update, Hotjar can now tag your survey responses for you.
Save time with automated survey tags
No more messing about in Sheets or Excel tagging hundreds (or thousands) of responses manually.
Instead, go to your survey and turn on automated tags. You’ll be asked to enter some tags (like “bug” or “feature request”). Alternatively, you can choose from a list of commonly used ones.
AI will then analyze your existing responses and apply your chosen tags accordingly. And new responses will be tagged as they come in.
So you can get back to doing something more interesting, more creative, more human. Or you could do a bit more work—your call.
Discover opportunities faster
With this update, you’ll also be able to view a trend chart of tagged responses—let’s hope the “bug” line goes down over time.
Whether you’re a product designer, product manager, marketer, or researcher, this update will make it easy to:
Quantify feature requests you get through surveys
Analyze user feedback for new releases
Identify your most common bugs, issues, or conversion blockers
Combined with Hotjar’s sentiment analysis, you’ll go from analysis to action faster than ever.
Automated tags in Surveys is available on Ask Business and Scale plans.
