Organizing and actioning user insights can be challenging, but connecting the tools you use to optimize user experience makes it much easier. With user insights seamlessly connected to the tools you already use to analyze, prioritize, and collaborate on product decisions, getting buy-in and driving results becomes a breeze.
And that’s exactly why we’re excited to introduce the new Hotjar and Zapier integration 🥳
What is Zapier? (Skip ahead if you’re already a Zapier pro!)
Zapier connects Hotjar to the apps you already use like Google Sheets, Google Analytics, Miro, Trello, and thousands more so you can automate workflows and eliminate daily tasks that chew up your time. It’s simple to use, and you don’t need to write a single line of code to integrate with the tools you use every day.
It works by combining triggers like “New Recording” with actions like “Create new Row in Google Sheet” to complete an action in one app when a trigger occurs in another. Combinations of triggers and actions are called ⚡Zaps⚡ and these are what automate processes and cut out manual, time-consuming tasks.
The Hotjar and Zapier integration allows you to automatically send new Recordings, Survey Responses, and Incoming Feedback into over 3000 apps.
Let’s take a look at some of the workflows we’ve automated here at Hotjar. Remember, these are just a taster, you can connect Hotjar with any other app that has a Zapier integration. Here's how!
Spot trends and uncover new opportunities to improve user experience
Quickly spot patterns or discover new opportunities by connecting data found in Hotjar to tools like Google Sheets, Airtable, or Excel. Use the data to create eye-catching and easy-to-understand visuals like charts, graphs, and maps that impress your most critical stakeholders.
Using simple automation, you can automatically populate a Google Sheet with all recordings that contain rage clicks. As rage click recordings roll in, your Google Sheet will automatically update in real-time so you always have the latest data at your fingertips. Use this information to plot a line graph so you can monitor rage clicks over time, making it easier to spot trends and take action when you see a clear spike in behavior. Learn how to set up this zap.
2. Hotjar ➡️ Zapier ➡️ Miro
The user’s voice should be at the core of product decision-making, but sorting and acting on their feedback can be tricky. Building a seamlessly connected workflow gives you the tools you need to easily collaborate on feedback and use the user’s voice to build solutions that delight.
Using Zapier, you can automatically forward negative Incoming Feedback from Hotjar into a Miro board, and collaboratively map and prioritize user feedback. As feedback is pushed from Hotjar to Miro, new cards will populate on your board in real-time. Set aside an hour each week with your team to keep a pulse on user feedback and sort issues into different product areas. As a team, you can put the user at the center of your decisions when deciding what needs urgent attention, and what can be added to the backlog. Learn how to set up this zap.
Recruiting participants for user interviews can be a pretty painstaking task, but it’s certainly worth it. Effort vs. Impact, 🤷 right? By automating part of the recruitment drive, you can win back precious time and focus on what matters the most — learning from your users.
If a user indicates in a Hotjar survey that they're willing to chat, automatically forward their contact information to one central Trello board. As users leave their emails and comments through Incoming Feedback and Surveys, a new card will populate in a column on your "User Interview" board, so you can quickly sort candidates. Drive interviews forward in an organized way by moving candidates along your board and tracking them right the way through to sending their Thank You gift. Learn how to set up this zap.
If you’d be willing to share your zaps and workflows, and be in with a chance of featuring in our Hotjar + Zapier customer success series, please let us know here! And if you make the cut, some Hotjar swag will be sent your way. Head on over to our Zapier directory page to start building your own zaps!