Hotjar’s new integration with Google Optimize makes it easy to explore and compare differences in how your users experience your website test variants. The Hotjar x Optimize workflow is ideal for empathizing with how well users are able to complete their objectives and drawing better conclusions about your tests.
Here’s how it works:
Optimize is a testing and optimization tool that’s part of Google Marketing Platform. Optimize makes it easy to run A/B-, multivariate-, and redirect tests on your website content to see what works best for your visitors and drives your business goals.
Hotjar’s Recordings tool shows renderings of real actions taken by visitors as they browse your site, capturing mouse movement, clicks, taps, and scrolls across multiple pages. Recordings help you identify issues and blockers your users face that can inform your decisions on how to enhance user experience (UX) and drive conversions.
The Google Optimize integration is available on Hotjar Business.
Take your multivariate testing to the next level: understand how users are really experiencing your tests.