We’re excited to announce a brand new feature that will help you get to the insights you need much faster, and make it even easier to understand your users’ behavior using Hotjar.
Session recordings allow you to see what users are really doing on your site. It is now possible to filter your lists of recordings using custom data that you already know about your users, like how much they have spent with you, or how many purchases they have made on your site - we call these data points User Attributes.
Passing User Attributes from your site’s database into Hotjar will enable you to cut long lists of recordings (and the time you spend watching them) right down. Create manageable segments of users whose behavior you really want to understand, and watch recordings to see what they did on your site, where they ran into issues, and how your site is performing for that particular segment of users.
My Muscle Chef (MYMC) is Australia’s top-rated meal delivery service. Its customers order online and receive healthy, nutritious meals to their door. Like many ecommerce companies, MYMC finds session recordings to be a very useful tool in understanding what their users are doing and what their pain points are.
Ashleigh Gardiner, Insights & Analytics Manager at MYMC, leverages user attributes to get a better understanding of the company’s most valuable website visitors and build a better experience for them:
‘We pass a custom user attribute into Hotjar that allows us to identify our active subscribers. We combine that with filters to focus on recordings of active subscribers who visited their profile page URL in the past 30 days. We’re very close to the user experience so we think it’s easy, but these recordings help us to see what actual paying customers are doing and where they’re getting stuck. We use this insight to create a better experience for them. Making sure they know what to do, making it easier to add a meal or change their order, means they’re far less likely to churn.'
To set up User Attributes, you’ll need to send the relevant data points into Hotjar using our Identify API. Because User Attributes come from your site data, Hotjar needs a little extra setup before it has access to them. We’ve outlined the process in 4 steps, but you may need the help of a web developer to make sure everything is set up correctly.
GET STARTED WITH USER ATTRIBUTES
User Attributes are available on Hotjar’s Business plans. It is not available to customers whose account is on our lower-priced, legacy billing version, 'Billing Version 1'. You can find out how to identify your billing version here. Please contact email@example.com if you wish to change to the latest billing version and enable User Attributes.