Always wanted to know what goes on behind a rebrand? Well now’s your chance. We’ve got a new look and feel at Hotjar, and we want to tell you exactly why (and how) we rebranded.
Read our blog to discover:
- What we set out to do, and how brands like Patagonia inspired us on our way
- How we aimed to better serve our users—a community full of students, entrepreneurs, SMBs, and mid-market enterprises
- How we decided on our new shiny logo, a blazing new set of colors, a playful new typeface, and more
- Why our brand fits with how we want people to feel about Hotjar now and in the future
Our rebrand was some journey. Now, it feels like we have something to be proud of, that makes Hotjar look just like Hotjar should.
We hope you enjoy the read.